Our ‘New Season’ is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.
Leading wholesaler, Baby Brands Direct, are pleased to announce the arrival of some exciting new products from electronic toy giants, VTech and Leap Frog! These new activity toys are sure to delight and entertain young children for hours – with plenty of engaging features to introduce learning through play! The new selection from VTech includes licensed toys featuring beloved […]
Leading wholesaler, Baby Brands Direct are excited to announce the arrival of new NUK products for June 2026! We have new bottles, teats and soothers from NUK‘s fantastic Perfect Match range – available in single units and handy starter sets! The new products also feature lovely designs and motifs, including Mickey Mouse and Winnie the Pooh themed designs! These are sure to charm consumers with their nostalgic appeal [&
Leading UK based wholesaler, Baby Brands Direct are pleased to announce the arrival of a new brand, MV Sports & Leisure, who specialise in wheeled toys and outdoor play – perfect for the summer months! These products are available to buy wholesale at competitive prices, with no minimum order values. The brand offer a great range of […]
When it comes to keeping baby calm and comfortable, every detail matters to mum and dad. Soothers are a great tool to help young children regulate their emotions, allowing them to complete natural suckling motions that soothe them – hence the name! At Baby Brands Direct, we offer our customers high quality branded soothers from […]
Baby Brands Direct is very excited to launch to trade the latest new arrivals from Keel Toys; a trusted nursery plush toy brand with its roots dating back to 1947. The family run business is now in its third generation, with the fourth already involved, and grown into one of the UK’s leading soft toy […]
Lamaze developmental toys are designed not just for entertainment but to also support early developmental milestones such as sensory exploration and motor skills. Each of their take-along toys are cleverly designed to subtly incorporate characteristics to promote and encourage visual, audio and tactile development. Why Lamaze Take Along Clip Toys? Toys with take-along clips are […]
Hey Clay, a beloved brand in the world of creative play, has an intriguing history that highlights the fusion of art and innovation. Founded in the early 2000s, Hey Clay quickly gained popularity for its uniquely soft and pliable modeling clay that does not dry out, allowing children and adults alike to shape, mold, and […]
Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you […]
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]
Medela, the brand trusted by millions of mums worldwide and the #1 breast pump brand used in hospitals, recently announced it has been recognised with two major honors. The company was named the #1 Most Trusted Breast Pump brand in the United States and Canada for 2026 by the BrandSpark Most Trusted Awards, marking its […]