Our ‘New Season’ is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.
When it comes to keeping baby calm and comfortable, every detail matters to mum and dad. Soothers are a great tool to help young children regulate their emotions, allowing them to complete natural suckling motions that soothe them – hence the name! At Baby Brands Direct, we offer our customers high quality branded soothers from […]
Baby Brands Direct is very excited to launch to trade the latest new arrivals from Keel Toys; a trusted nursery plush toy brand with its roots dating back to 1947. The family run business is now in its third generation, with the fourth already involved, and grown into one of the UK’s leading soft toy […]
Lamaze developmental toys are designed not just for entertainment but to also support early developmental milestones such as sensory exploration and motor skills. Each of their take-along toys are cleverly designed to subtly incorporate characteristics to promote and encourage visual, audio and tactile development. Why Lamaze Take Along Clip Toys? Toys with take-along clips are […]
Hey Clay, a beloved brand in the world of creative play, has an intriguing history that highlights the fusion of art and innovation. Founded in the early 2000s, Hey Clay quickly gained popularity for its uniquely soft and pliable modeling clay that does not dry out, allowing children and adults alike to shape, mold, and […]
Spring 2026 is full of fantastic new innovations from Vtech and we are delighted at Baby Brands Direct to have them available in stock wholesale for retailers to mix and match in as little as single units! Delight your young customers (and yourselves) with an investment in new toy stock for your store ensuring you […]
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]
Medela, the brand trusted by millions of mums worldwide and the #1 breast pump brand used in hospitals, recently announced it has been recognised with two major honors. The company was named the #1 Most Trusted Breast Pump brand in the United States and Canada for 2026 by the BrandSpark Most Trusted Awards, marking its […]
Leading UK based wholesaler Baby Brands Direct are pleased to announce the arrival of some new additions to Lansinoh’s popular bottle feeding range! Lansinoh is one of the leading brands in feeding and maternity care. Their HPA Lanolin cream revolutionised the market in 1984 and since then, they’ve been one of the most trusted manufacturers in the baby and nursery industry. […]
We’re pleased to announce that a huge selection of new soothers from global giant, Tommee Tippee, have landed on our website! These new soothers come in a great range of colours and designs that are sure to appeal to consumers! Tommee Tippee is a long‑established UK baby brand known for intuitive, parent‑friendly designs. They offer innovative products from a range […]
Dr Brown’s is one of the most recognisable baby brands in the world. Since the brand’s inception in 1996, Dr Brown’s has become synonymous with high quality and excellent functionality. The brand is one of the top 3 baby bottle brands, and the number 1 paediatrician recommended bottle in the US! The Dr Brown’s anti-colic baby bottles feature their […]