Our ‘New Season’ is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]
Medela, the brand trusted by millions of mums worldwide and the #1 breast pump brand used in hospitals, recently announced it has been recognised with two major honors. The company was named the #1 Most Trusted Breast Pump brand in the United States and Canada for 2026 by the BrandSpark Most Trusted Awards, marking its […]
Leading UK based wholesaler Baby Brands Direct are pleased to announce the arrival of some new additions to Lansinoh’s popular bottle feeding range! Lansinoh is one of the leading brands in feeding and maternity care. Their HPA Lanolin cream revolutionised the market in 1984 and since then, they’ve been one of the most trusted manufacturers in the baby and nursery industry. […]
We’re pleased to announce that a huge selection of new soothers from global giant, Tommee Tippee, have landed on our website! These new soothers come in a great range of colours and designs that are sure to appeal to consumers! Tommee Tippee is a long‑established UK baby brand known for intuitive, parent‑friendly designs. They offer innovative products from a range […]
Dr Brown’s is one of the most recognisable baby brands in the world. Since the brand’s inception in 1996, Dr Brown’s has become synonymous with high quality and excellent functionality. The brand is one of the top 3 baby bottle brands, and the number 1 paediatrician recommended bottle in the US! The Dr Brown’s anti-colic baby bottles feature their […]
LittleLife is a UK-based company renowned for its innovative range of outdoor gear and travel accessories designed specifically for children and families. Founded with a mission to make adventures safer and more enjoyable, LittleLife offers products such as backpacks, travel harnesses, life jackets, and camping gear that combine functionality with fun, colourful designs that appeal […]
Clementoni, the renowned Italian toy company, has been a beloved name in the world of educational and creative play since its founding in 1963. Known for its commitment to quality and innovation, Clementoni combines fun with learning, offering a diverse range of products that inspire curiosity and skill development in children of all ages. From […]
Improved B2B Pricing Yes, if you hadn’t already noticed there have been some unexpected price drops at Baby Brands Direct across the Angelcare range over the last 6 months. Trade prices have been reduced on the Bath Supports and Bath Seats in each of its 3 colours. The Angelcare bath supports and seats have gained […]
The baby gift market has blossomed into a vibrant and diverse industry, reflecting the ever-evolving tastes and needs of modern parents and gift-givers alike. From practical essentials like clothing, feeding accessories and toys to more luxurious items such as tech-enabled monitors and personlised keepsakes, the range of options available is vast and continually expanding. Retailers […]
