We have just launched some amazing new Lansinoh lines, available to buy wholesale! The new range includes the Lansinoh Lanolin Minis 3 pack, which are perfect for mums on the go as they can easily slot them into their changing bags or handbags for much needed relief when out and about. The Lansinoh Starter Set is
Read More
Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they have decades of experience and a great portfolio of brands and products! We were lucky enough to speak
Read More
This month we were privileged to interview Daniel Smith from MAM UK who has shared an insight into the Company alongside helpful guidance and information for retailers stocking or intending to offer the brand in store.
When was MAM launched and what was the founding inspiration behind the baby products?
MAM was launched back in 1976 in
Read More
In a recent interview shared by LTW Media with the toy trade, "To get things done, we have to be agile”, the media team interview Richard Dickson, the President and COO of Mattel, who has been leading that charge.
The interview surmises that Mattel’s return to the top of the global toy business is no coincidence
Read More
We are delighted to share the insights of the interview that we’ve had the pleasure of conducting with the Managing Director of Bambino Mio. Mr Schanschieff MBE, shares valuable history on the foundations of the Company that is today an internationally reputed and multi award winning firm. He also touches upon the brand differentials and
Read More
This month Baby Brands Direct is delighted to share an interview with Chris Tough, the Category Marketing Manager at Munchkin! A must read for retailers stocking the Munchkin brand, with insights into the Company’s foundation, direction and success.
Who founded the Company and what was the inspiration behind setting it up?
The company was founded by Steven
Read More
Baby Brands Direct is delighted to present a privileged interview with Hayley Napier, the U.K. Brand Manager for Fisher-Price.
1. For how many years has Fisher-Price® been involved in bringing a smile to the face of consumers and what does the 2017 Tommy ‘Best Toy Brand’ award reflect.
For more than 80 years, Fisher-Price® has helped families
Read More
The team at Baby Brands Direct would like to thank Sarah Brownrigg, Tommee Tippee’s UK Digital Marketing Manager for her time and participating in this insightful and in depth interview which we hope our retailers will benefit from.
How did the formation of the Company come about and why was it called Tommee Tippee?
50 years ago
Read More
Diono is an established and successful travel accessories brand in the UK with a number of market leading products and over the last 12 months in particular has built on the brand with a revolutionary innovation in car seats.
Head of Marketing Jo Ebdon-Muir shares the challenges this brought and why the change is pivotal for
Read More
This interview with Natalie, Product Manager at MAM is packed with great facts, figures and business tips that will undoubtedly provide great insight for baby and nursery retailers. Baby Brands Direct is a key UK wholesaler of MAM products and intends that its retailers will find the information in this interview a useful source of
Read More