Coleen Rooney, businesswoman and wife of Manchester United footballer, Wayne Rooney, has been named as the new ambassador for TOMY Lamaze toys! Lamaze is the leading brand for developmental toys for babies and young children. Each toy is created with guidance from experts, with the key stages of a child’s development behind the design choices.
Coleen has stated that she was thrilled to get involved with the brand and has been quoted as saying that “Lamaze toys have been designed with experts to inspire discovery through play, something that is wonderful to be part of as a parent,” and that “they are the perfect thing to buy for a newborn and you can either play with them with your child or they can play with them on their own.”
This endorsement from Coleen Rooney, as well as the publicity surrounding her and her pregnancy, has helped the brand gain more exposure in the media. This means that more and more consumers will become aware of Lamaze and its cuddly, creative toys!