The Dad’s Choice Awards have been for the last 5 years testing toys with what they call a ‘super team’ of Dad testers. Their unique insight on this is recognising and celebrating that Dad’s often play with their children through interacting with their toys. It is a great time of the year to announce the winners too with the proximity to Xmas helping gift givers who want some reassurance as to the play value by unbiased reviewers. The judges provide constructive feedback on each toy via an evaluation report covers amongst other criteria the fun factor, creativity and value for money, with the top 3 accolades being hailed winner, highly commended or commended.
The Playmobil Porsche 911 GT3 Cup has already received 2 awards this year: best licensed toy issued by BlogOn and Best Toy by the Independent and now has an award from Dad’s Choice too. This is certainly a must have product, packed with accessories and features including a racer and technician, laptops, the car itself that has light front and rear headlights as well as the dashboard. It also has a removable roof for easy access to the driver seat. For even more play value the set includes a Podium and trophy for the racing winner! It’s no wonder this is a multi-award winning toy.
Referring to the Playmobil toy, Dad’s Choice Awards 2018 say, ‘On your marks. Get set. GO!…… And they’re off with Porsche 911 leading the race with its streamline design, lightweight material and world class pit stop team!” The PLAYMOBIL Porsche 911 GT3 Cup is the perfect toy for any motorsport mad child. The different shapes and accessories help encourage problem solving whilst also stimulating their imagination. The colourful lighting effects, detachable roof and adjustable motorsport rear spoiler help to create a truly immersive playtime experience. The bright lights on the outside and inside of the car allow for children to have both day and night time fun. The abundance of accessories, such as the spare wheel trolley, not only adds to this, but also encourages children to play all members of the GT3 Cup team, from being a member of the pit crew to the driver themselves. The Porsche 911 is made from high quality plastics, with no plasticisers meaning that all parts are hygienic and easily cleaned. The car includes wheels for all weather conditions, meaning that the world is their racecourse. Play time can now be all the time.’
Both Vtech and LeapFrog did really well at the awards too and in particular Leap Frog’s Learning Friends 100 Words Book scored first place! The new launched brand for distribution at Baby Brands Direct has been very successful and in particular this Leap Frog book has taken the most sales. The book is suitable from 12months and offers 3 learning friends a Turtle, Tiger and Monkey who each introduce more than 100 age-appropriate words chosen by learning experts. The word categories include: pets, animals, food, mealtime, colours, activities, opposites, outside, vehicles, clothes, my body and fruit. In addition, touching the words on the pages plays the words, exciting sound effects and fun facts. There are also two learning songs including the Learning Friends theme song and My Favourite Word song by pressing the light-up star button. Its also bilingual, offering both English and French.
Commenting on the book, Dad’s Choice Award says, ‘Join animal friends Turtle, Tiger and Monkey as they explore new vocabulary in the Learning Friends 100 Words Book™. Explore the colourful pages and touch each picture to hear the animals say toddler-appropriate words along with exciting facts and sound effects. Immerse your child in bilingual play by sliding the language switch to hear the words, songs and instructions in French. Touch the pictures to hear silly sound effects in Fun Sounds mode or press the light-up star button to hear two learning songs. Discover new vocabulary with cute learning friends! “Research has demonstrated the importance of fostering children’s early vocabulary to build a solid literacy foundation. Vocabulary skills allow children to express themselves clearly and comprehend what they hear and read. Learning Friends 100 Words Book™ teaches words in familiar categories to highlight word relationships and includes fun fact and French modes to add layers of learning that go beyond a typical first words book.” Carolyn James, PhD, LeapFrog Literacy Expert.’
Baby Brands Direct is a leading distributor of baby, toddler and pre-school toys of trusted brands including Playmobil, Leap Frog, Vtech and Mattel. Recently it has increased its portfolio of toy brands to including wooden toy specialist Janod, and the beautiful, high end plush toys of Kaloo. All these brands and their high quality products are available to trade through the wholesale online platform at Baby Brands Direct. Register for an account or approved account holders can log in here to view prices, download product data and images, and place orders with full account autonomy.