As we start 2019, new product releases are starting to come through. This week there are 2 new product lines to consider from leading feeding brand Dr. Brown’s that are ideal for add on sales.
The Flexees is a textured teether for gum relief. Cleverly designed in friendly animal shapes including an elephant (blue) and fox (red) design it has features like ears with raised surfaces to aid sensory comfort. It is also easy to hold and designed to aid tongue exploration and speech development.
An expansion into textiles that compliments the sales of its bottles is its new bib range. Designed in the popular bandanna style that is both stylish and effective at catching dripples, it is differentiated from its competitors by having a teether with it that can be snapped on and secured in place. The teether can also be used separately and any other teether or soother with a ring can be secured to it too. The item is well packaged on a Dr Brown’s header card and offers a considerable offering being a twin pack of bibs in a blue whale theme and a pink and mink combination. The bibs are super soft too in 100% cotton and the teether is 100% silicone.
Dr Brown’s is best known for its anti-colic bottles that have a visible anti colic vent. Last year the brand updated its bottles so that they could be used with or without the famous vent, re-branding them ‘Options’. Sales suggest a good reception to the update which now allows parents to modify the bottle as their baby develops and needs adjust. The bottles are available in sizes from premature to 270ml in a range of prints and pack assortments.
Baby Brands Direct is a leading UK distributor of baby and nursery products and includes the Dr. Brown’s feeding lines as part of its wholesale range to trade customers.