Dr. Brown’s was founded by a Doctor in 1996 and is today the third biggest UK baby bottle brand! It is best known for its effective solution to colic in babies that can cause huge stress for baby and its parents.
The marketing team at the Company know only too well that many mums spend hours awake with their baby at night and that feeding a baby at night can often feel like an isolating experience – especially if baby has feeding difficulties. In a relevant step to be more socially engaged Dr Brown’s are going to launch the ‘Dr Brown’s Mum’s Night Club’ next month!
The open all hours club will be open every night on the brand’s popular Facebook page and mums (and dads of course!) will be able to chat with other mums, get advice from experts and generally have a good laugh into the small hours!
Fiona-Jane Kenworthy, Marketing Manager at Dr Brown’s comments: “When you have a baby clubbing is probably the last thing on your mind but the Dr Brown’s Mums Night Club is open to all, there is no VIP area and you can even come in your PJs. As a brand that specialises in bottles that help alleviate feeding issues, we are only too aware that it can often feel like you are going it alone. Research has also shown us that many parents up with baby scroll mindlessly through the internet and social media during the night often for help but often for distraction and to be entertained – we hope Dr Brown’s Mum’s Night Club will bring all of these things under one metaphorical roof.”
The Mums Night Club will open with snippets of advice, funnies and forums for mums to join in together. Fiona adds: “Anyone is welcome to the Dr Brown’s Club, we are very proud to be supportive of mums and believe in helping and supporting each other. We hope that as well as gaining useful advice, mums will also have fun and gain some new virtual clubbing friends.”
Baby Brands Direct is a long standing wholesaler of this multi award winning range and is delighted to be supplying independent retailers with the latest product from the brand including the Dr. Brown’s Options Range. The new range along with updated fresher colours allows parents to use the bottle with or without the patented vent system that has been clinically proven to help reduce wind related colic.