UK based East Coast Nursery, has launched lots of new products this season including 7 new changing mats (all designed and made in the UK). The ‘Tropical Friends’ is a great replacement for the Fisher-Price licensed changing mat that was previously distributed and now discontinued. It has a forest backdrop in greens and blues and has illustrations of animals including a monkey and this season’s favourite – a sloth. There is also an equally desirable cushioned highchair insert and floor splash mat in the same theme.
Changing mats are almost an essential product to ensure a hygienic and comfortable change of baby’s nappy, so some families will want more than one for different parts of the house for a convenient and efficient change. The East Coast changing mats have been in production for over a decade in the UK, being made not only for the independent market but also under private label for major store groups. They are well tested, quality assured, whilst being affordable with on trend, appealing designs. Combining the woodlands theme with the popular preference for grey interior design, the ‘In the Woods changing mat’ is a top choice for retailers to offer. There is also a unisex choice available through the ‘botanical’ print. The delicate feathers designs offers splashes of colour in 2 options with Blue being more partial to boys and coral to girls. The Geo Rose is a completely new finish for the company sporting a modern geometric print in rose gold on soft pinks, mint and greys.
The wedge changing mat is a great choice for the parent who is looking for luxury comfort for their baby and perhaps a little more support for a wriggler! It has all the standard features of the other changing mats in the range including wipe clean surface and comfortable foam with the benefit of higher sides. It is available in the mini origami grey print with a fine detail print to engage little one’s interest whilst being subtle and modern within the house décor.
At Baby Brands Direct, we have experienced an uplift in trade sales of highchair inserts, this may perhaps be in line with a broader spectrum of highchairs now available and in that they present a great add one sales opportunity for retailers. The quality selection of east coast cushion highchair inserts include the grey star print, mini origami print and tropical friends. They all have soft wadding fill, wipe clean surface and Phthalate-free PVC.
Splash mats are generally designed to be placed under highchairs to capture falling spills and make clear up easier, but are equally useful under potties, booster seats and for arts and crafts, giving them an optimal longevity of use. The mat is waterproof, easy to wipe clean and place and available in both tropical friends and mini origami (with coordinating change mats available).
Within the sustainable-sourced wooden selection that East Coast Nursery is so well known for there are new furniture launches including the Nebraska in white and grey, plus a rocking mosses basket stand. The Nebraska has an innovative design encapsulating all the functions of a cot bed in in the size of a cot. The sophisticated sleigh with cutouts brings a modern touch to a traditional look. The item also includes a large under-bed drawer, and converts from a cot into a toddler bed and also a daybed, making it very versatile and long-lasting. The cot2bed has three adjustable base heights, making it easier to pick up newborns and ensuring the cot is deep enough to avoid little ones climbing out! Bursting with features and style, it still has a reasonable SRP of £219.99.
Baby Brands Direct has been distributing East Coast Nursery products for over a decade to independent retailers and have consistently found the quality range of baby products and nursery lines to be staple sellers. Log in to review all the prices and place orders. There is a mix and match facilities between all the leading brands available wholesale, with no minimum order quantities, volume discounts, loyalty credit and more.