East Coast’s acquisition of the Silvercloud label has enabled an increased choice to retailers of their most popular, practical, quality assured, comfortable and stylish shawls and blankets.

In 100% cotton, their range provides a natural and breathable fabric that is gentle on baby’s delicate skin. It also provides a cosy and comfortable feel, keeping baby snug and warm without causing overheating. Additionally, cotton is known for its excellent absorbency, making it perfect for any unexpected spills or drools that may occur. It is also hypoallergenic, which means it is less likely to cause any irritation or allergic reactions, ensuring baby stays comfortable and content. Furthermore, cotton shawls are easy to care for and maintain, as they can be machine-washed and dried, saving parents time and effort.

The Silvercloud range has been expanded to include 2 new ombre gradient designs in a wide stripe grey and pink. In addition, there is an increased chevron collection including a choice of bright and pastel rainbow colours. There is additionally a heart-melting, sophisticated pastel garter stitch design.

They have also launched a premium version in organic cotton, available at Baby Brands Direct in both cream and teal. These neutral and understated colours make for an easy addition to nursery colour schemes for use in the home or travel, perfect for the a sophisticated customer.

There is also the choice of the new sherpa reverse blankets that are perfect for a snuggle! These 2 in 1 blankets offer a cable knit on one side and sherpa on the other, and are available in options of grey and navy.

In addition to the 9 new shawls, there is also a NEW Eco-Sonic changing mat in stock in a grey star design. Perfect, for an eco-friendly option, its made from part recycled and recycled materials, PVC and plasticiser free, and is additional softly padded for comfort, waterproof and wipe clean. 

There is always lot of new products arrivals for retailers to consider from leading baby and nursery brands at Baby Brands Direct. A long standing supplier to the independent trade, providing trade prices, a mix and match buying option across over 2,500 products, with free UK mainland carriage at just £350 nett. Log in here to explore or apply for an account here.