Elmer’s 30th Anniversary Celebrations On Now – Great Time to Stock

Elmer Merchandise

Elmer, David McKee’s colourful patchwork elephant, is a firm favourite in millions of households throughout the world. Since 1989 over 20 picture books have been created, selling over 7 million copies in 50 languages.  As the funny and clever little elephant celebrates his 30th Anniversary this year, the growth and popularity of the Elmer brand has never been greater.

Now is a great time for nursery and pre-school retailers to stock up on Elmer merchandise given the increase in interest and marketing for the licence. It is also evergreen, widely recognised in schools, and a story that remains relevant in today’s society about physical differences in our appearance and how that should be embraced and loved.

The fun and energised Elmer Collection from Rainbow Designs, the Home of Classic Characters, features a bright, colourful range of beautiful baby soft toys created to inspire little ones and celebrate everyone’s differences. The Elmer Collection includes a beautiful baby soft Comforter, Ring Rattle and Elmer Rattle Toy as well as the super cuddly Elmer soft toy and feature plush Trumpeting Elmer.

Baby Brands Direct is a leading baby and nursery products wholesaler, distributing throughout the UK and delivering to over 65 countries in the last 12months. Login or apply for a trade account now to obtain stock of this quality plush Elmer range for you business.