Exciting NEW Additions to the Fisher-Price Range

Baby Brands Direct is pleased to announce that we now have exciting new products from global toy giant, Fisher- Price, available to buy wholesale now! This well-renowned, global brand recently celebrated its 90th birthday, with nearly a century of creating happy childhood memories behind them! Fisher-Price toys are made from durable, high quality materials and are built to last – providing baby with entertainment and fun for years to come. Their bright colours, interactive features and fun sounds and lights provide stimulation for baby’s senses, as well as helping develop key motor skills and hand-eye coordination. Their Smart Stages system, found in many of their products, helps teach colours, shapes, letters – and much more!

Entertaining Activity Toys

Activity toys are our largest category available for wholesale and are hugely popular with a wide range of consumers. We have some great new activity toys available from Fisher-Price, including the Fisher-Price Pick N Prep Garden. With this exciting new playset, toddlers can plant, pick and serve fresh pretend food, creating their own delicious meals for mum and dad. This playset features a kitchen on one side and a garden on the other, making it an engaging toy that allows kids to re-enact the process that food takes from garden to table.

The Linkimals Counting Koala from Fisher-Price is an adorable musical learning friend for babies. This sweet koala enchants baby with a friendly smile and bright flashing lights. He also speaks – singing songs and saying phrases that introduce numbers, counting and shapes. This little friend also provides plenty of opportunity for hands on play, with interactive features such as a roller ball and buttons to improve baby’s fine motor skills.

The Fisher-Price Eco Friendly Gift Set is great value for money. Two classic toys are combined in this wonderful gift pack – Baby’s First Blocks and Rock a Stack. These toys have been firm favourites for decades, with simple shape matching providing the baby with an engaging challenge that also helps improve reasoning and hand eye coordination. Best of all, these products are made from plant based materials, making them eco-friendly – ideal for today’s eco-conscious consumer!

New Little People Playsets!

Little People playsets from Fisher-Price are perfect for little hands. These robust, yet easy to hold little characters are charming and friendly, giving kids an insight into different scenarios and encourage imaginative play. The Fisher-Price Little People Farm Tractor features adorable pig and sheep figurines, a friendly farmer toy and a moving tractor that plays fun songs and sounds as they get to work on the farm.

With the Little People 1-2-3 Babies Playdate playset from Fisher-Price, toddlers can act out their own exciting playdates for three adorable babies. This playset features a range of different activities for kids to interact with. With a spinning blender for healthy snacks, a rocking horse and moving cradle, there’s plenty here to keep kids entertained. Meanwhile, thanks to the Smart Stages technology, they’re learning as they go – as well as gaining skills in caregiving and empathy!

The Little People Launch & Loop Raceway is perfect for social development, as kids can play and race with their friends! This interactive playset features three speed tracks and multiple stunts, including a Hot Wheels loop-the-loop, a jump ramp and drop-through trap door. They can even cause an exciting crash using the double car launcher – perfect for an adrenaline fuelled finale! Lights and sounds help bring the atmosphere to life!

New Entertainers and Gyms

Aside from activity toys and playsets, we are also excited to announce that the new Fisher-Price Jumperoo Colour Climber is now available to buy wholesale! This latest addition to the Jumperoo series features adorable tropical animals, bright colours and plenty of activities to stimulate and encourage positive development. A rotating seat gives little ones 360-degree access to spinners, clackers, a bead bar, a mirror, and so much more. Each activity has been carefully chosen to help promote gross motor skills and sensory development – making this entertainer the perfect choice for families. Suitable from 3 months upward, this great product has three adjustable settings so it can grow with baby’s needs.

The Fisher-Price Joyful Journeys Jumbo Activity Gym is an activity gym and a playmat in one! With almost 4 feet of space for kids to explore, this gym is great for tummy time and motor skill development. It comes with 7 toys, including a self-discovery mirror and bat-at toys that attach to the removable toy bar, plus a push-along ice cream truck that plays up to 25 minutes of music. When baby grows older, the gym can be converted into a playmat. The fun city design is perfect for driving the included cars around – or for using with other toy vehicles from the Little People range!

Baby Brands Direct is a leading, UK based wholesaler of baby and kids products from global brands such as Fisher-Price and Mattel. We have an exciting selection of new Fisher-Price products available. Check out the main brand page for the full range!