With this season’s favourite characters including gorgeous Otters, Sloths, Unicorns, Puppies and Reindeers adorning staple Fisher-Price nursery products there is something to delight and excite all of your little customers.
Some retailers may recall the ‘Bounce and Spin’ toy which was a huge hit with consumers a few years ago. For the 2019 run up to Christmas, Mattel have re-launched this popular activity toy in the form of both a Unicorn and Puppy. The stationary sit on toy allows little ones to bounce up and down and spin 360 degrees on it from the comfort of home. It has a sturdy base, easy-grip handles, interactive buttons and multicolour lights. It also plays songs, whimsical sounds, and has educational phrases for learning while having lots of fun with their new best friend. We genuinely highly recommend retailers hold stock of this line particularly closer to Christmas when it is likely to sell out.
A Fisher-Price walker is a must have product to have in store, being a popular sought-after product and combined with its recognised and trusted logo it makes for sure sales. The Fisher-Price Zebra walker is a great such offering and now there is a push and flutter unicorn option to encourage little ones to practise their walking. As they push their unicorn along its beautiful wings flap up and down and it sounds off a jingle, stimulating both their visual and auditory senses.
There are lots of new toys to choose from in the ‘linkimals’ range which are toys that can be linked to other toys in the range to interact and create a synchronised light and music show. Smooth moves Sloth encourages baby to move to learn as it claps it hands and bobs its head with lights, music and songs. The Happy Shapes Hedgehog is also part of the collection with great longevity, younger babies who can spin, turn, toggle and bat the activities on their toy’s back and as they’re older can push or pull the hedgehog along for more fun music and sounds. Another in the range is the classic stacker in the form of a Llama with colourful lights, exciting music, songs and phrases. For 9months plus when they’re ready for their introduction to tablets, retailers can offer the Fisher-Price friendly Otter to learn their A-Zs alongside rewarding baby with playful songs and phrases. There’s also an adorable Moose with interactive tummy that introduces counting, colours, songs, lights and phrases!
When it comes to role play and encouraging community sense, Fisher-Price clearly make a real effort in fostering this through its toys. The Little People range is all about this spirit and already has a farm playset in the range allowing little ones to care for the animals. They have just added to the range a schoolhouse which has different school activities to engage in including a see saw for the children and also has accessories like a global, clock and bell. The toy also offers interactive points including ABCs and 123s as well as songs and sounds, adding value, child interest and longevity of product. As with the other Little People playsets, the toy also closes up to make it easy to transport and store.
For 12 months plus, when little ones want to copy adults around them and are on their feet, the light-up vacuum is the perfect toy. While pretending to hoover up they strengthen their gross motor skills whilst also learning songs and phrases that introduce colours, counting and more! Also within the role play toys is the fabulous ‘Laugh and Learn Servin’ Up Fun Food Truck’. This large activity centre has been re-launched for the Xmas run up to fulfil demand for the higher price point lines. It has multiples sides of play, 20+ removable play pieces, interactive food preparation area, including a sink, light-up grill & service bell. It also has a dashboard packed with hands-on fun, including steering wheel, clicker key and gear shifter. The interactive cash register reads all 4 of the menu cards. There are 125+ songs, sounds, tunes and phrases through its 3 Smart Stages™ levels.
Within the Fisher-Price nursery sector, there is a gorgeous new unisex activity gym with tummy time support and a phenomenal new baby soother. The new ‘Perfect Sense Deluxe’ Gym is named this way as it has 20 sensory discoveries that engage all 5 senses. It includes 6 moveable toys (light-up musical otter, scented cloud, discovery mirror, leaf teether, plush sloth, and crinkly milestone panel), a tummy time wedge support and contrast toy arches.
The new bedtime soother is the form of the cutest sleeping Otter that’s soft belly moves up and down in a rhythmic motion that mimics breathing to help soothe baby naturally! It also has up to 30 minutes of calming music, sound effects, and soft lights. This is surely a retail stockist must have with such innovative design and value added features.
Baby Brands Direct is a leading distributor of branded baby, nursery and toy products to independent retailers. The B2B wholesale website offers supply of well over 2,000 lines, that are available in single units and a mix and match of brand offerings allowing retailers optimal control of cash outlay on stock. Fisher-Price is a leading nursery and toy brand, and is one of the most recognised logos globally. Log in now to review the range, prices and place orders, particularly for the new lines just launched!