Fisher-Price Wins Best Toy Brand for 4th Consecutive Year

Fisher-Price, a global leader in early child development, is excited to announce that it has been awarded the Tommy’s Awards as ‘Best Baby Toy Brand’ at the 2018 Tommy’s Awards Ceremony for the 4th consecutive year. 

The Tommy’s charity provides funding into research about the causes of miscarriage, stillbirth and premature birth, while also providing support for parents-to-be. The awards recognise heroes of families who’ve have been touched by pregnancy complications, or the loss of a baby, and companies that make the lives of parents and parents-to-be across the UK that little bit easier.

Fisher-Price was also awarded ‘Best Infant Toy Brand’ as part of the Tesco Baby Club Awards, voted for by over 350,000 parents. The brand also claimed the ‘Highly Commended’ badge for ‘Best Newborn Toy’ and ‘Best Toddler Toy’. The awards not only recognise parents as everyday heroes to their children, but also the hero products that they rely on to support their parenting journey. 

Emma Ashton, UK Marketing Manager on Fisher-Price comments: “We are thrilled to have received these fantastic awards and are very proud to be acknowledged for making parents lives easier. We would like to thank everyone that voted for us and we will continue to strive to help make a difference to parents.” 

The accolade reflects the true, outstanding consumer perception of the Fisher-Price brand and is one that all good retailers should consider stocking as part of a wholesome toy offering. Baby Brands Direct is a supplier of Fisher-Price products to trade accounts and carries the full range of toys, nursery and feeding items.