Earth Friendly Baby is a brand dedicated to delivering high quality, organic baby toiletries to consumers. The brand was launched in 1995 by Paul Arthaud, a father, after he discovered a gap in the market for natural baby products, suitable for sensitive skin. He developed a range of toiletries that he was happy to use on his own children’s skin during bath times and the range grew over the years to include fragrances such as lavender and chamomile and products such as shampoo, wipes and body lotions. The brand was bought by leading breast care brand, Lansinoh, in 2011, combining the unique organic products with the heritage and reputation of Lansinoh and increasing the appeal of the items.
Their products are completely safe for baby, featuring only natural products that are not tested on animals, making it a suitable brand for vegetarians and vegans. There are no artificial colourings, synthetic fragrances or parabens. The Lavender Body Lotion includes moisturising shea butter to hydrate and soften baby’s skin, while the Chamomile Shampoo can also be used as a soothing body wash, making it a great all in one product.