With much anticipation and excitement, we are delighted to welcome in new product lines for A/W 2019 from leading manufacturer KidsII through 3 of their brands – Bright Starts, Baby Einstein and Oball. Baby Brands Direct is the UK’s exclusive distributor for these brands to independent retailers offering trade prices alongside other incentives for an optimal retail margin.
Baby Einstein has recently undergone a strong brand identity refresh with a powerful new logo and much-expanded range of products that goes beyond music related lines. This includes the multi coloured sticky spinner that creates a captivating visual stimulus as children engage in spinning the toy. From the treasured archives of best-selling lines, the Sea Dreams Soother and Caterpillar Water Teether make a reappearance too in refresh styling and colouring. The former offers classical melodies, glowing light effects, moving characters with a top feature of remote control which adds considerable value to a competitively priced item (SRP £39.99). Innovative new lines with modern technology has allowed for the compact (easy to take along) Music Explorer to house 360 degrees of instruments – 1 tap drum, 2 play the piano keys, and 3 rock with the guitar! There’s also a new way to encourage tummy time with the captivating glow and discover light bar.
The Bright Starts collection of popular and very affordable take along toys with linkable loops has been refreshed with the latest in popular animal themes. These include a unicorn, flamingo, lama, toucan and giraffe in chime along toys, each now sold separately (not a mixed pack and hence no minimum order quantity), which is ideal for website and instore stock management. Similarly, in the ‘take n shake’ range of jiggling about toys, retailers can access an alligator, sloth and rhino and the tug tunes in monkey and elephant are now available in separates alongside a refresh of look and feel, plus an additional character of a unicorn. Some of these are so new that they haven’t reached the UK yet but rest assured they are on their way and should be ready for dispatch by mid-October.
There are also 3 new fab must have toys: The Press and Glow Spinner, Rock and Glow Unicorn and Safari Floor Mirror. The former is a toy store staple, engaging little ones with a magical display of lights and music with every touch, and the unicorn can be play in 2 ways one of which encourages crawling after it and the other in discovery mode which explores numbers, shapes and colours. Last but not least the floor mirror, is ideal for tummy time, folds flat for easy storage and transport and comes competitive priced for a natural add on in store.
By popular request, a selection of core Bright Starts Gyms are now in stock. There are 3 neutral versions, 2 of which in a palette of greens and blue, one with a circular mat and the other square and each coming with 5 take detachable toys and toy bars. The red and yellow ‘pal around jungle’ activity gyms is a superb entry price point gym (SRP £29.99), comes with detachable arches, 3 toys including a lion with 4 melodies. The playmat offering is also increased with a beautifully illustrated mat and co-ordinating pillow, with 2 toys all at just a SRP of just £12.99.
Having a Ball is a sub brand of Bright Starts and as the name implies, its all about having fun stemming from play with balls. The Giggables, is a classic in the range, with the little character balls giggling and telling baby what kind of animal they are as they wobble and roll. The Bumble Bee is similarly great for rolling and encouraging baby to crawl after whilst also have a learning mode for colours, shapes and number education.
Last in for trade selection are 2 additions to the Oball range that is known for being the brand to stock with its easy to grip toys. The first is the Jingle and Shake Pal in the form of a frog (perfectly unisex), it houses beads to interact with and has a visible chime bell in its tummy. The second toy has been introduced in view of the approaching Christmas rush, and is an activity centre of fun – Disney Treehouse Playset, that is compatible with other Go Gripper (cars) in the Oball range, for lots of racing fun!
Login into the B2B trade website, Baby Brands Direct, for access to these leading nursery brands with an award winning service, great prices and a quick delivery. Kindly note the KidsII brands are only available to UK based retailers. Independent retailers can apply to become a stockist here.