Lamaze toys deliver so much value for money, bursting with developmental features within the cutest of characters and objects such as fruit. 

New at Baby Brands Direct, is the extended ‘My Friend’ range that capitalises on the popularity of Emily, with the edition of blonde Olivia and brunette Jasmine. Suitable from Birth, they make wonderful first dolls. First dolls can often become an extension of the child’s own self, allowing them to help express their emotions and explore different roles and scenarios. These new dolls have multiple textures including a crinkly skirt to explore, an adorable embroidered face, and a rattle flower that’s tethered to her hand to look like a cute purse. These dolls are not just development aids, but with their take along clip become sources of comfort and designed to be huggable and lovable.

We are delighted to also make available Lamaze’s popular fruit collection of take along toys including an apple, orange and banana, encouraging a focus on healthy eating habits. Each toy has its own unique features from peek a boo when unzipping the banana ‘peel’, clinking rings on the apple and mirror in the orange. 

There are also 2 new books at Baby Brands Direct. The Lamaze Colourful Journey Caterpillar Unfolds, to provide for 2 stages of development. A black and white side and colourful side that’s full of images, textures and sounds. The Lamaze Bitty Bug Book, is another exceptionally designed book with the pages progressively getting darker as carers and child work through it to aid falling asleep. The ‘Bitty Bug’ can be taken along through the pages to help narrate and hide in the pages as well as used as a book mark.

The construction toys by Lamaze at Baby Brands Direct have always been popular, so we are delighted with the addition of the Stack n Nest Fruit pal that can also be used for bathtime as other than the stawberry they all have holes in their base to become rainmakers in the tub. The pretty set can be stacked up tall in almost any order too encouraging early engagement. 

Last and certainly not least, featuring Lamaze’s signature black and white underside, the Figet Caterpillar has a bendy body that engages little one in activity as well as a brightly coloured upper with textured fabrics. Plus, it is topped with a chime in its head for auditory stimulation.

This brand provides a wholesome range of highly recommended toys that are bursting with clever yet subtle development features alongside great value for money. Baby Brands Direct is a wholesaler providing retailers a mix and match facility across multiple brands and products, with no minimum order nor quantity requirements. Lamaze has been a distributed brand within its trade portfolio since 2010.