Dr. Ranj Singh is the resident paediatrician on ITV’s this morning show and is the face of medical media. He’s a member of the Royal College of Paediatrics and Child Health since 2007 and has an impressive portfolio of work at top London hospitals. He’s also the creator of the Ceebies Get Well Soon programme, and on a clear mission to educate young people and parents in healthcare. He has a strong social media presence of over a 100,000 followers through channels Facebook, Instagram and Twitter.
Lansinoh are engaging in advertising with Dr. Ranj Singh through a one page advert on a lead to a Breastfeeding feature in the Healthy Child bi-annual magazine that has been launch this month, and that forms a comprehensive guide to children’s health and wellbeing. They have also acquired a rotating banner advert for 6 months on the Celebrity Angels website http://www.celebrityangels.co.uk/ and in addition to this Lansinoh are exclusively sponsoring 10 FAQs for 6 months in its child’s health Q&A section.
The Health Child magazine, in conjunction with Dr. Singh has a readership of 500,000 across Paediatric doctor’s waiting rooms, medical centres throughout the UK, all 30 children’s hospitals in the UK, private healthcare hospitals and clinic receptions including BUPA, HCA hospitals and NHS reception areas. The magazine also has 120,000 digital subscribers.
The new activity should encourage brand interest and awareness which should help to support sales for independent retailers. Lansinoh is available to retailers and service providers at trade price through distributor Baby Brands Direct.