Baby Brands Direct is delighted to announce that one of our leading brands, Lansinoh, has won 3 awards at the recent Made for Mums 2023 Awards. These annual awards celebrate the very best products in the baby and nursery industry, awarding accolades to those that impress the panel of judges. Shortlisted products are also tried, tested and trusted by real mums, with each winner receiving valuable feedback from the testers that will help to influence consumer decisions. Therefore, the awards are highly coveted and a win can help boost a product’s performance, reputation and sales.
The Lansinoh brand originated in 1984. Their first product, the world renowned HPA Lanolin cream was created by breastfeeding mum, Rasheda Hagen, who struggled with the painful side effects of breastfeeding – such as bleeding and cracked nipples. HPA Lanolin has now sold over 175 million tubes worldwide! Over the years, Lansinoh has branched out and developed a full range of products to aid breast feeding, as well as toiletries for mums to help soothe their bodies after giving birth. The company has a turnover of around $70mn and operates in 70 countries worldwide. Lansinoh has also recently gone through a stylish rebrand, bringing their packaging and products up to date with attractive designs and bold colours. The brand is dedicated to their ‘Stand With The Mothers‘ message, so having their products approved by real mums will do wonders for their image.
Lansinoh have been awarded Gold and Bronze awards in the Best Pregnancy/Birth Product or Service category!
GOLD: Lansinoh Cold & Warm Pad
Versatile, easy to use and compact for the hospital bag, the Lansinoh Cold & Warm Pad not only impressed mums and judges but was a saviour for aching and sore mums! Perfect for use on delicate areas, the tiny balls in the pad mean that it can be moulded and perfectly positioned for maximum comfort and relief. The Made for Mums parent testers loved the flexibility of the product and how they could switch from cold, to reduce swelling, then to warm, making things comfortable again on the road to recovery.
In the words of parent tester Sally, who had just given birth: “This is good for what it’s intended for, especially immediate intimate use. It could also be used for period pains, bumps and bruises. A nice product for new mums who have stitches or tears. It can do both hot and cold, which is good.”
BRONZE: Lansinoh Post-Birth Relief Spray
Lansinoh’s Organic Post-Birth Relief Spray is blended from a unique mix of herbal ingredients including Aloe Vera, Chamomile and Cucumber to provide soothing relief to the perineal area following birth. This spray is gynecologically tested to be suitable and kind to sensitive skin. It can be applied directly to the skin or sprayed onto a maternity pad for soothing relief. The spray can also be stored in fridge for an extra cooling effect.
In the words of tester Carley, who had just given birth: “The benefits were as much mental as physical. The spray provides instant soothing and smells good. However, the bigger perk for me was that using the product made me feel more in control of my recovery and that I was doing all I could to promote fast and healthy healing.”
Lansinoh also won a silver award in the best Breast & Bottle Feeding Product category.
SILVER: Lansinoh HPA Lanolin Nipple Cream
Lansinoh’s most famous product has won another award! Lansinoh’s HPA Lanolin Nipple Cream is clinically proven to provide relief to sore and cracked nipples by healing them without the formation of scabs or crusts. This allows mums to keep feeding while they heal. Composed of an ultra-purified grade of lanolin, this nipple cream is ethically sourced and 100% natural without any preservatives or additives. Lansinoh’s Lanolin cream is naturally hypoallergenic and approved by the British Allergy Foundation, so it’s great for all skin types.
In the words of parent tester Simrit, who tested it with their 5 week old: “This cream has helped me throughout the initial phases of a difficult breast feeding journey – whenever I’ve experienced any nipple pain I’ve applied it and it has prevented any cracks forming.
Baby Brands Direct are delighted to offer high quality Lansinoh products to retailers at competitive wholesale prices. Register with us today to take advantage of our range of products, available to buy wholesale now.