The past couple of weeks have been big for Leap Frog! Their new LeapMove toy, which encourages children to move while they learn, was featured on ITVs This Morning’s section ‘This Season’s Hottest Educational Toys‘! The section focused on the best educational toys that supported children’s learning now that they’re back at school. ITV state that ‘60% of parents‘ buy educational toys and that the ‘market is worth £2billion‘ – making it an important sector for retailers to venture into!
In the segment, Steve Wilson shared some of this season’s hottest “toys that teach”! The presenter introduced the brand and product by reminding viewers of the brand’s history and mentioned the Leap Frog Leap Start – one of their best selling and most innovative toys! The section went into detail about how the kids are the controllers of the LeapMove, encouraging them to move and get active while learning. This was an exciting way to spread the word about the brand and their engaging educational toys. ITV’s This Morning is a hugely popular breakfast TV show, watched by families across the UK.
Leap Frog also had a booth at a popular UK shopping centre, where kids could try out the LeapMove for themselves. ToyWorld reported on this key event, highlighting how important this promotional stunt was for building momentum and interest in the brand in the run up to Christmas!
Rebecca Lazarus, Marketing Manager of VTech Electronics UK and Ireland, told ToyWorld: “The LeapMove activation brought the product to life in a way that instantly connected with families. Watching children light up as they realised that they were the controller, jumping, running and dancing to learn, reinforced LeapMove’s true point of difference. The response over the two days was phenomenal and gives us real confidence that this will be a must-have item for Christmas 2025.”
These events and promotions are sure to boost brand awareness for Leap Frog in time for the festive season – so now is a great time to stock up on Leap Frog toys to meet the demand. At Baby Brands Direct, we have a great selection of Leap Frog products available to buy wholesale at competitive prices! Leap Frog offer wonderful toys from a number of categories – from learning books to play laptops! Toys like the Leap Frog Pick Up & Count Vacuum and Leap Frog Clean Sweep Mop & Bucket are great for getting kids up and moving while they learn! Head to our Leap Frog brand page for more and register today to take advantage of exclusive perks and discounts!