The results for the 2021 Loved By Parents Awards are in and many of the products available to buy wholesale at Baby Brands Direct are winners! Each product is tested by and voted for by real parents, so the results are reflective of real consumer views and opinions. Check out the winning products below! 

Best Home Cleaning Product
Milton Antibacterial Laundry Tablets – Platinum
Milton Antibacterial Surface Spray – Platinum

Best Time Saving Product
Milton Baby Bottle Cleaner – Platinum

Best Baby Friendly Detergent
Milton Antibacterial Laundry Tablets – Gold

Best Cleaning Product
Milton Antibacterial Surface Spray – Gold
Milton Baby Bottle Cleaner – Silver

Best Drinking Cup
Munchkin Colour Change Miracle Cup – Platinum

Best Innovative Cup
Munchkin Colour Change Miracle Cup – Platinum

Best Sippy Cup
Munchkin Colour Change Miracle Cup – Platinum

Best Portable Feeding Product
Munchkin Jiffy Digital Bottle Warmer – Platinum
Munchkin Colour Changing Fork and Spoons – Gold

Best Feeding/Support Pillow
Dreamgenii – Gold

Best Innovative Product for Feeding
Munchkin Colour Changing Fork and Spoons – Gold
Munchkin Jiffy Digital Bottle Warmer – Silver

Best Product for Bottle Feeding
Munchkin Jiffy Digital Bottle Warmer – Silver

Best Baby Steriliser
Munchkin Mini Steriliser+ – Gold

Best Transition/Training Cup
Munchkin Colour Change Miracle Cup – Platinum

Best Weaning Product
Munchkin Colour Changing Fork and Spoons – Silver

Best Product for Breast Feeding
Lansinoh Disposable Breast Pads – Silver

Best Electronic Breast Pump
Lansinoh SmartPump 2.0 – Platinum

Best Innovative Breast Pump
Lansinoh SmartPump 2.0 – Platinum

Best Nursery Innovation
Munchkin Baby Swing -Silver

Best Pregnancy Pillow
Dreamgenii – Platinum

Best Maternity Skincare Product
Lansinoh Organic Nipple Balm – Platinum