MAM continues to go from strength to strength climbing up the sales ladders in the feeding categories that it operates within. Strong, modern marketing campaigns, a positive brand presence and products that fulfill their purpose at a reasonable price are all attributes of the brand’s success. Baby Brands Direct is a U.K. wholesaler of MAM baby products since 2009 serving the independent retail trade with competitive prices, volume discounts as well loyalty credit and of course next day delivery.
At MAM there is a constant drive to strengthen their already outstanding product claims particularly when they are on the fastest growing baby bottle in the market! They believe in up to date research with a large amount of testers to really make their claims stand out from the rest. So an additional home use test study on the Easy start anti-colic Bottle was recently conducted in Germany to check that nothing had changed and to update their research figures. The result was a 94% teat acceptance rate as tested on over 1500 babies. The sum of tests took place between June 2009 and June 2017, where MAM conducted 11 baby bottle surveys in the United Kingdom, America, Germany and Austria. Overall, 1508 mothers tested the MAM bottles with the MAM SkinSoft™ Silk Teat with their babies, all of which were new-born to 18 months old.
In continued great news, MAM has won three Maternity & Infant Awards! Parents and babies chose the MAM Night soother as the best product in the night time category and the Easy Start Anti Colic Bottle won silver in the feeding category. In addition, the Easy Start Anti Colic Bottle also picked up the very special Gold Grand Prix award.
The Boots Grand Prix award is the last award of the day, it’s a special commendation for outstanding excellence and exceptional achievements in a product or service. The winner is acknowledged as an innovative market leader, standing out for their dedication to the highest quality of standards and an outstanding contributor to this industry.
All this success is further supported in the GFK data released this week for Jan-Sep 2017, which shows MAM’s market share has increased by 3% in volume and 4.9% in value despite the overall baby bottle and teat market experiencing a decline in value by 4.6% to £20.3mn. MAM continues to grow way ahead of the market, showing growth of 41% in volume and 51% in value which has closed the gap between them and the 2nd largest feeding brand in the sector.
Its similar news in the soother market with MAM growing ahead of the market growth and increasing its market share to become the 2nd placed soother brand. Overall the soother market has grown 1.6% in volume and 9.7% in value with MAM’s own growth in unit sales up 5%.