MAM Celebrates Growth in Bottles and Soothers Categories

The latest GfK data, released this month, shows that MAM have continued their upwards trend in growth within the bottle and soother category. GfK is dedicated to providing accurate insight and analytics for businesses and industries across the globe, with an impartial and non-biased view of data and results. The company has been providing consumer and market insights for over 85 years.

GfK reported that, overall, the soother market is up 9.5% in volume and 18.5% in value compared to last year. MAM’s growth within the sector is 22% in volume and 34% in value. This huge growth means MAM now have a huge 44.2% market share in terms of value – that’s almost half the market covered by one singular brand! Despite the total market in bottles being slightly down overall, MAM are up 25% in volume and 34% up in value, meaning that they hold a market share of 43.6% in value.

This is of course huge news for the brand and is a result of hard work and the dedication to innovation and research that MAM is known for. A spokesperson for the brand said: “We have always and will continue to develop extra-safe baby products that combine attractive, innovative design with proven medical benefits. So, parents can feel confident, and babies feel good.”

Baby Brands Direct, leading wholesaler to the baby and nursery industry, have a great selection of MAM baby bottles and soothers available to buy online. Many of MAM’s products are award-winners, thanks to their innovative designs and the fact that they offer solutions to common problems faced by parents.

MAM’s Easy Start Anti Colic bottles are an example of a massively popular, award winning product. The Easy Start bottle is the ideal bottle for transitioning from breast to bottle, thanks to the patented SkinSoft teat. This teat is silky soft and provides a breast-like feel that feels familiar to little ones, helping them to latch on easier. 94% of babies were found to accept the teat, contributing to the bottle’s popularity. The innovative vented base provides an even drinking flow so that babies can drink without swallowing air, helping to reduce colic in 80% of cases. The MAM Easy Start bottles are available in a variety of designs and colours to suit the tastes of all consumers. 

MAM also have an extensive range of soothers, releasing new attractive motifs frequently so as to stay relevant and fresh in a market that is quite saturated. All their soothers come in a handy box that can also be used as a container to sterilise them, an effective feature that makes parenting just that little bit easier.  MAM soothers are created with research and guidance from dentists and orthodontists, meaning that they’re specially designed to promote healthy jaw alignment and are soft on gums and teeth. They also feature the SkinSoft teat, as well as a variety of shield shapes that allow for air flow and the escape of moisture to avoid rashes and irritation around the mouth. From MAM’s Original Soother which has remained popular throughout the years, to the recent addition of the 100% silicone, newborn-friendly MAM Comfort Soother, MAM is a huge market leader in this key category.

Check out the full MAM range, available to buy wholesale at Baby Brands Direct, to see all their bottles and soothers and take advantage of the brand’s excellent position in these essential sectors of the baby and nursery industry.