MAM have just announced that yet another award has been assigned to their multi functional easy start bottle. This time it is with the approval from the Dad’s network! Spearheaded by Al Ferguson, The Dad Network combines a personal blog with an ever-growing community of dads. Created as a personal outlet for Al Ferguson following a devastating miscarriage on his wedding day, The Dad Network has gone on to provide support to thousands of dads across the world. The aim of the community is to connect like minded Dad’s around the world, to share their experiences and challenges with each other in order to support them in raising wonderful children. They also aid this by sharing expert advise, having discussions and through humour with the odd funny parenting videos. The network has a great blog and healthy social media followers supporting their value in the community.
The best baby bottle award from such a well loved and honourable base makes it all the more special for MAM! The Easy Start anti-colic bottle already has over 15 awards to its name including this year a Gold at the Mother & Baby Awards and Silver at the Made for Mums Awards. Some retailers may wonder how it is possible for a bottle to be so differentiated and to account for 21.1% of the bottle market share (Nielson data June 2018), making it the second largest UK bottle brand.
A fantastic feature of the bottle, which continues to win parents over is its simple self-sterilising feature, whereby it can be put directly into a microwave and sterilised in just 3 minutes without the need of a separate steriliser. It also has a vented base, that ensures a smooth flow of milk making it anti-colic. The BPA free bottles also all have a ‘Skinsoft teat’ which is the softest possible silicone helping to make the switch between Mum and MAM as easy as possible. The bottle sales are further supported by clear packaging highlighting these key points and being available in a wide choice of sizes and gorgeous current prints!
The brand also boasts its own social media following, strong sampling and attendance at consumer events ensuring that the brand is well recognised and product well understood and loved!
Baby Brands Direct has been a UK distributor of MAM baby products for over 9years and it continues to be a favourite choice with the brand continually investing in innovation and design leading to continued market share growth figures. Login to review trade prices and place orders. If you are a retailer looking for a MAM supplier and would like a trade account then please apply for an account here.