MAM’s Summer Additions

MAM continues to grow its sales by an outstanding rate, including 15% in soother sales by value and 36% in bottles and teat sales by value. That equates to around £232K of growth in the soother market making them the 2nd biggest market share holder in the UK while its bottle and teat sales also make MAM the second biggest manufacturer in that category in the UK too.

As a wholesaler of MAM products since 2009 we have also witnessed year on year growth of the brand and have embraced product additions and SKU availability including the introduction of lines such as popular soothers, milk powder dispensers and more by colour rather than assortment. This month we are delighted to introduce additional soothers in an animal nature theme including motifs of cute dogs to hedgehogs in both newborn and 6months+,  on trend sophisticated grey colourway in 160ml and 260ml in the multi award winning anti-colic bottle with self-sterilisation and an entirely new and improved collection of weaning cups.

The cups range starts with the Starter Cup for 4months plus, then moves to the Learn to Drink cup for 6months plus, followed by the Fun to Drink Cup for 8months plus and then finally the Sports Cup for 12months plus. All 4 cups offer an ergonomic shape with anti slip design that is easier for little ones to hold and the first 3 stages also now come with removable handles to ease transition. Both the starter cup and learn to drink cup also come with a free age appropriate soother helping to bind brand loyal, offer even more value for money and distinguish its offering in the market place. All the cups come with a patented silk silicone spout, is absolutely spill and drop free due to its patented valve system, has an easy to use cap to protect the spout and is easy to clean being both suitable for the dishwasher and steriliser.

Also new is the improved trainer cup which moves to the new 2 in 1 trainer cup that now comes with an interchangeable silicone fast flow teat as well as current soft silk spout with free flow technology. This now offers a complete transition of weaning product from sucking to drinking, aided with handles, ergonomic shape, and wide opening. A must have product, this item is available wholesale by colour.

MAM retail fans can now purchase most the range at trade price immediately, while a couple of the new SKUs will be available in stock towards the end of the month. Login in now to place wholesale orders for this charming, innovative, multi-award winning and market share grabbing success story!