MAM Wins Two Awards at the DadsNet Awards 2020

Baby Brands Direct are pleased to announce that MAM’s Easy Start Bottle & Microwave Steriliser Set and Easy Start Anti-Colic Bottles have received accolades at the DadsNet Awards 2020! MAM’s Easy Start Bottle & Microwave Steriliser Set picked up a Gold Award for Best Baby Essentials Product, while MAM’s Easy Start Anti-Colic bottles won a Silver Award for Best Travel Essentials Product. These products are great for getting dad involved with feeding, which will allow him time for essential bonding with baby. It is important for dads to feel close to their baby and get a chance to share these crucial moments. DadsNet conducted market research and found that 93% of Dads feel that marketing and advertising is aimed at mums and 85% of Dads do not feel valued by brands. Therefore, by recognising these awards, retailers can appeal to a wider demographic and show that they take dads’ opinions seriously.

Managing director Lisa Parkhill said “We are delighted to win 2 awards with DadsNet, particularly on the products from our range that will strike a chord with all new dads and are aimed at making every day parenting easier.”

MAM’s Easy Start Bottle & Microwave Steriliser Set includes the award winning Microwave Steriliser in a lovely grey colour with 6 Easy Start bottles. The MAM Microwave Steriliser makes cleaning baby accessories easier and more efficient. Up to 6 MAM bottles fit comfortably across the two levels. The steriliser only takes 5 minutes to clean the feeding equipment. They can then be stored hygienically in the steriliser for up to 48 hours. The steriliser can also be used as a cold water steriliser.

MAM Easy Start bottles make switching between breast and bottle easy, thanks to the patented SkinSoft teat. The teat is silky soft and provides a familiar feel for babies, making it easier for them to latch on. Market Research confirmed that 94% of babies accepted the teat. Thanks to the innovative vented base, there is an even drinking flow so that babies can remain calm and relaxed without swallowing air. This has helped to reduce colic in 80% of cases. These bottles are available in a range of colours, quantities and capacities.

Check out the full multi-award winning MAM range at Baby Brands Direct, one of the leading wholesalers for baby and nursery products.