MAM accounts for 6.7% of the baby products Feeding market share. It has grown 5.9% and contributed to an average 3.7% value price increase per unit.

Within the bottle feeding category it has grown 13.1%. It’s no surprise given the unique and innovative self-sterilising design of their bottles and 94% bottle teat acceptance rate.

MAM boasts a 20.4% share of the overall soother market!! They offer fun, appealing designs and options from light in the dark to soothers with self-sterilising boxes.