A trade price drop, although rare, is always welcome news for retailers – offering an opportunity to boost profit margins while remaining competitive in an increasingly crowded marketplace or to fund promotions to drive sales. We know that you rely on our integrity and ability to source products at the best prices for you at Baby Brands Direct. Afterall when wholesale prices fall, you the retailer are able to purchase inventory at lower costs, which means you can either reduce retail prices to attract more customers or maintain current prices and enjoy higher profits.

We are delighted to have been able to negotiate significantly better prices and a wider range of Nuby baby products over the last couple of months. The difference is so much, that you might have thought we had made a mistake with price drops of over £1 per unit across many lines! These lower trade prices may even allow our trade partners to increase their product range and availability without exceeding budget constraints, ultimately improving retailer service to consumers. 

Nuby, is a fantastic, well known baby brand to stock in store and online. The brand has established itself as a trusted name among parents seeking safe, innovative, and practical solutions for their little ones. From teething toys and bottles to sippy cups and feeding utensils, Nuby combines thoughtful design and reliability with baby-friendly materials to support every stage of a child’s development. With vibrant colours, proven functionality, ergonomic shapes, and easy-to-clean features, Nuby products make both feeding time to playtime more enjoyable and less stressful for parents and babies alike.

Must have products include the iconic Nuby Banana shaped silicone teether, voted numerous times by real parents as an effective, reliable teether. It is a thoughtfully designed baby essential that combines fun and functionality in one adorable package. Shaped like a vibrant yellow banana, this teether is made from soft, food-grade silicone that is safe for little ones to chew on, providing gentle relief for sore gums during the teething phase. Its unique shape makes it easy for babies to grasp and hold, promoting fine motor skills and hand-eye coordination. The textured surface also helps massage inflamed gums, easing discomfort effectively. Additionally, the teether is BPA-free, dishwasher safe, and durable enough to withstand endless biting and chewing. Grab this staple teether now for your shelves – they won’t be there for long! 

Another winning category for Nuby, are toddler cups. Sporting trendy motifs from Unicorns to Dinosaurs, their looks  are as good as their functionality. Thoughtfully designed to support young children as they transition from bottles to independent drinking, they combining functionality with fun to make hydration an engaging experience.

Whether its the Grip N Sip, Sippers, Might Swig, Swirler Straw to All Around cups, they often feature ergonomic shapes that are easy for little hands to grasp, soft spouts or innovative spill-proof valves that minimise messes. They’re also made with durable, BPA-free materials to ensure safety and longevity, offering parents peace of mind.

Beyond just practicality, Nuby toddler cups encourage the development of important motor skills and oral coordination, helping toddlers build confidence in their drinking abilities. Whether it’s their first sippy cup or a more advanced trainer cup, Nuby provides a variety of options tailored to different stages of toddler growth, making hydration both accessible and enjoyable for the entire family. Choose your selection today and make the most of increased margins! 

Here at Baby Brands Direct, retailers can also access B2B pricing on the nursery range, including the ‘Toilet Potty’ and ‘Potty Seat’. The former is a great competitor to the market share leading Summer Infant Potty, with real life toilet flushing sounds and enouragement. At great prices, these essential items are both well worth listing! We’re also delighted to offer retailers access to the gorgeous Animal Adventures range that includes a play gym, foldable play mat, water mat, sit me up, and two tummy time pillows. 

Ultimately, we hope this massive trade price drop empowers you the retailer to enhance overall strategy – whether by expanding marketing efforts through larger margins, improving customer experience, or increasing stock levels – creating a positive ripple effect throughout the business and encouraging sustained growth.