Milton is a baby brand that is shooting ahead; with Nielsen data showing the company’s growth at 7.8% and a 14.8% increase in unit sales compared to last year. The company’s market share in the baby feeding sector is around 4.4% by value and 8.4% by unit.
This is a great time for retailers to catch onto the growing trend of sales of Milton products and obtain stock from Baby Brands Direct. A long standing distributor of the brand, the range available is concise to the needs of parents and well-priced.
About Milton
Milton, is a well-known baby care brand in the UK, with a rich history rooted in providing safe and effective hygiene solutions for families. Established over 90 years ago, Milton originally gained recognition for its sterilising products, designed to help parents ensure their babies’ feeding equipment, toys, and other essentials were kept free from harmful germs and bacteria. As a pioneer in sterilisation, Milton Baby introduced innovative solutions such as sterilising fluids and equipment that became essential in households and hospitals alike. Over the years, the brand expanded its range to include sterilising tablets and antibacterial wipes and sprays and other baby hygiene products, while always maintaining a strong commitment to quality and reliability. The brand quickly became a household name and continues to be trusted by generations for its commitment to child safety and health through its ability to continuously evolve to meet the modern needs of parents while maintaining its core mission of protecting little ones from illness.
The NEW Milton Starter Set
The Milton Starter Set combines 3 of the most popular and multi-award winning Milton products – the cold water steriliser, steriliser tablets pack of 28 and bottle cleanser 500ml. Whilst admittedly the trade price of the set does not currently offer savings against buying the items individually, it is a great in store starter pack.
Today, Milton remains a staple in UK homes, symbolising both reliability and peace of mind for parents who want only the best for their children. The kit is a perfect offering for new parents, providing everything needed to clean and sterilise all breastfeeding equipment and baby feeding accessories: breast pump parts, baby bottles, soothers, teething rings, small plastic toys, plastic cutlery, weaning bowls. SRP £26.99
Milton Anti-Bacterial Hand Sanitiser
People use antibacterial hand gels primarily to reduce the presence of harmful germs and bacteria on their hands, especially when soap and water are not readily available. These gels are convenient, quick to use, and effective at killing many types of pathogens, which helps prevent the spread of illnesses. This practice becomes particularly important for individuals who have babies, as infants have developing immune systems that are more vulnerable to infections. Since babies frequently put their hands and objects into their mouths, minimising the number of germs on caregivers’ hands significantly reduces the risk of transmitting contagious diseases.
Following hugely popular demand during the pandemic and in recent years supply chain shortages, we are delighted to finally have the new and improved Milton Anti Bacterial Hand Sanitiser back in stock. Now 100% plant based, 0% alcohol and killing 99.9% of germs. It is also non-sticky and tested for sensitive skin and has a certified air label score A+, proving a low toxicity level in indoor air.
Using antibacterial hand gels regularly helps create a safer environment for babies, ensuring that their delicate health is better protected against common viruses and bacteria in everyday surroundings. Recently awarded Bronze for ‘Best Travel Product Under £30’ at the Mother & Baby Awards 2025, retailers should stock this little but powerful Milton sanitiser in store and online for it’s customers today! SRP £3.49.
Stock Milton Products!
Retailers looking to enhance their product offerings and cater to the growing demand for reliable baby care essentials should consider stocking Milton sterilising and hygiene products from Baby Brands Direct. Known for their trusted reputation in ensuring the health and safety of infants, Milton products provide an effective and convenient solution for sterilising bottles, pacifiers, and feeding equipment, giving parents peace of mind. By partnering with Baby Brands Direct, retailers gain supply of authentic Milton products alongside competitive pricing, flexible order quantities, and prompt delivery services, ensuring shelves are consistently stocked with high-demand items. Additionally, Milton’s commitment to rigorous quality standards and eco-friendly formulations aligns with the modern consumer’s preference for safe, non-toxic, and environmentally conscious products. Offering Milton sterilising and hygiene products not only expands a retailer’s baby care range but also strengthens customer trust and loyalty, making it a smart and profitable choice in today’s competitive retail market.