Great news! The shortlist for the Mother and Baby Awards 2024 has been announced! This year, the Mother and Baby Awards is celebrating 30 years of awarding the best products in the nursery and baby industry. The coveted Gold, Silver and Bronze awards are voted for by real parents who have tried and tested the products, so the winners are representative of the products actual mums and dads feel are the top picks! The awards are designed to help out fellow new mums and dads when deciding on the best products for their little ones – and as such, there will be a lot of eyes on the shortlist and eventual winners. Awards such as these influence buying trends so retailers should mark the date of the award ceremony in their diaries – and ensure they’re stocked up on essential products!

As a leading wholesaler of baby and nursery products, Baby Brands Direct offer a number of shortlisted products from top brands. Some of our brands, such as MAM, Lansinoh and Tommee Tippee have multiple products on the shortlist, which is great news and proof that they are well-renowned and respected within the industry! Check out the shortlisted products available to buy wholesale on our website below! 

Best Product For A Newborn 0-4 months

• Lamaze Freddie The Firefly

Best Baby Carrier/ Sling or Back Carrier Shortlist

• Infantino Staycool 4-in-1 Convertible Carrier

Best Teething Product

• Nuby Icy Bite Keys Teether
• Bibado Dawn The Dinosaur Teether

Best Baby Toy

• Lamaze My Friend Jasmine

Best Sleep Product

• Tommee Tippee Deluxe Light and Sound Sleep Aid
• MAM Original Night Soother

Best Pregnancy Product

• Lansinoh HPA Lanolin Nipple Cream

Best New Mum/ Postnatal Product

• Lansinoh Organic Post Birth Relief Spray

Best New Mum/ Maternity Skincare Product

• Lansinoh HPA Lanolin Nipple Cream

Best Breast Pump

• MAM Manual Breast Pump
• Vital Baby NURTURE flexcone Electric Breast Pump
• Medela Freestyle Hands Free Double Electric Wearable Breast Pump

Best Product for Breast Feeding (excluding Breast Pumps)

• Lansinoh Breastmilk Storage Bags
• MAM Nipple Shields
• Lansinoh Thera Pearl 3-in-1 Breast Therapy Pads

Best Product for Bottle Feeding

• Dr. Brown’s Anti-Colic Options+ Wide-Neck Baby Bottle 5oz
• Tommee Tippee Perfect Prep Day & Night
• MAM Easy Start Anti-Colic Bottles 260ml
• Tommee Tippee Closer to Nature Baby Bottles

Best Steriliser/ Sterilising Product

• MAM Easy Start Bottle & Microwave Steriliser Set
• Milton Mini Portable Soother Steriliser
• Milton Sterilising Fluid
• Vital Baby NURTURE Advanced pro UV Steriliser & Dryer

Best Feeding Product for Weaning

• Bibado Coverall Weaning Bib
• Vital Baby NOURISH Weaning & Feeding Range

Best Travel Product Under £30

• MAM Easy Start Anti-Colic Bottles

Best Eco-friendly Product

• MAM Original Pure Soother

Innovation of the Year

• Bibado Dawn the Dinosaur Teether