Mother and Baby Awards 2026 Winners Announced! Winning Products Available at Baby Brands Direct!

The Mother and Baby Awards 2026 winners have been announced and several of our brands and products have won accolades this year! Each product is thoroughly tested by parents and their little ones to find the best items across a wide range of categories! The results reflect the views of real mums and dads (and babies!) so it’s a valuable look into what consumers want from baby and nursery products. 

Here are the results:

Best Pregnancy Product

Best New Mum/Maternity Skincare Product

Best New Mum/Postnatal Product

  • GOLD: Lansinoh, HPA® Lanolin Nipple Cream

Best Feeding Product for Weaning

Best Product for Bottle Feeding

Best Product for Breast Feeding (excluding Breast Pumps)

  • GOLD: Lansinoh, HPA® Lanolin Nipple Cream

Best Bathtime Product

Best Sleep Product

Best Steriliser/ Sterilising Product

Best Sun Protection Product

Best Travel Product Over £30

  • GOLD: Nuby, RapidTeam – RapidCool and RapidSterilise 

Best Eco Friendly Product

Baby Brands Direct is proud to offer our independent retailers a great selection of award winning products and brands. Our products are available at competitive wholesale prices. Register with us today to take advantage of exclusive offers, perks and loyalty credit – as well as brands that are only available through us!