The Mother and Baby Awards 2026 winners have been announced and several of our brands and products have won accolades this year! Each product is thoroughly tested by parents and their little ones to find the best items across a wide range of categories! The results reflect the views of real mums and dads (and babies!) so it’s a valuable look into what consumers want from baby and nursery products.
Here are the results:
Best Pregnancy Product
- SILVER: Lansinoh, Cooling Serum
Best New Mum/Maternity Skincare Product
Best New Mum/Postnatal Product
- GOLD: Lansinoh, HPA® Lanolin Nipple Cream
Best Feeding Product for Weaning
Best Product for Bottle Feeding
Best Product for Breast Feeding (excluding Breast Pumps)
- GOLD: Lansinoh, HPA® Lanolin Nipple Cream
Best Bathtime Product
- BRONZE: Childs Farm, Bluey Range
Best Sleep Product
Best Steriliser/ Sterilising Product
- GOLD: Nuby, RapidSterilise
- SILVER: Vital Baby, advanced pro UV range
- BRONZE: Milton, Sterilising Starter Kit
Best Sun Protection Product
Best Travel Product Over £30
- GOLD: Nuby, RapidTeam – RapidCool and RapidSterilise
Best Eco Friendly Product
- BRONZE: Vital Baby, EarthSmart Range
Baby Brands Direct is proud to offer our independent retailers a great selection of award winning products and brands. Our products are available at competitive wholesale prices. Register with us today to take advantage of exclusive offers, perks and loyalty credit – as well as brands that are only available through us!

