The annual results of the Mother and Baby Awards are a greatly anticipated event by the nursery industry. It was held this year on the 27th November announcing winners for 2019 which means product advertising and marketing can carry a current rather than retrospective award winning endorsement that can encourage sales.
As usual we are delighted to confirm that many of the core brands available wholesale at Baby Brands Direct were once again made award winners by this highly respected authority on baby products.
In particular, within the feeding category we are pleased to confirm that both Tommee Tippee and MAM secured the top spots of Gold and Silver respectively for Best Product for Bottle Feeding!
The winning Closer to Nature bottles are the classic evergreen range by Tommee Tippee and feature a patented valve on the teat that provides a superior venting which minimises the risk of teat collapse, steadies air flow whilst reducing the risk of creating air bubbles in the feed. It’s teat is also extra wide and allows for a more natural and optimal latch experience while the soft silicone gently elongates and flexes to replicate a natural feed. The ergonomic bottle shape also helps with grip and keeping the bottle close.
The MAM Easy Start Anti Colic Bottle, which won last year’s Gold, also boasts a long list of USPs including being self-sterilising. The bottle can be reconfigured and put in the microwave on its own for sterilisation. The base is also vented, reducing air in the feed, the success of which is supported by market Research that confirms 80% less colic and regurgitation. They are also able to claim that their soft teat is accepted by 94% of babies! In addition, it has a lot to offer aesthetically, with on trend printed motifs on the front and clear capacity markings on the back.
Within the Breast pump category Lansinoh scooped up Bronze for its 2 in 1 double electric breast pump. Offering Mum flexibility it can be used as a single or double breast pump and has a choice of 3 pumping styles, adjustable suction, and 2 separate phases (let down and expression) as well as comfort breast cushions. The brand also won not one but two Gold awards for its Lanolin – the product on which the Company was founded in 1984 by Mrs Hagen. A Mother herself and looking for a solution for her excruciatingly sore nipples she discovered the relief that wool fat provided and its healing properties. She went on to source it herself and package it from home, to go on 30 years later to become the number 1 best-selling nipple cream in the UK and USA – selling over 167 million tubes to date.
Other exciting wins include the Fisher-Price 2-in-1 Sit-to-Stand Activity Centre that was awarded Silver. A jumperoo type product it grows with baby from putting her inside for 360 degrees of fun to converting it into a play table once she’s standing.
Similarly, the Tiny Love Dynamic Gymini was recognised with a bronze award for its multi-positional toy arches that create space and access for each stage of growth and optimal bonding on its padded play mat. It also comes with an electronic toy that has lights and music as well recording feature that parents can use.
Newly launched brand at Baby Brands Direct for distribution Leap Frog also won an award for Best Toddler Toy (24months plus). Its beautiful Scoop & Leap Ice Cream Cart won Bronze and features 20 playing pieces, magic scooper that recognises ice creams and toppings, teaches colours to matching and plays music as its pushed along.
Also within our Mother and Baby 2019 award highlights is the innovation award that went to Tommee Tippee for its Perfect Prep Day & Night machine. The product makes up a fresh bottle feed at precisely the right temperature in less than 2 minutes. It has a filter system too that remove impurities and its initial ‘hot shot of water kills bacteria that may be present in the formula. With 7 additional major awards already to its name it is a must have product for all good nursery retailers to stock.
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