Exciting news, the shortlist for the Mother & Baby Awards 2023 has been announced and a number of products available to buy at Baby Brands Direct are on the list! The Mother & Baby Awards is a celebration of the best products and brands. The winners are selected by real mums after an extensive testing process, so retailers can rest assured that the results of the awards reflect the real views and attitudes of consumers.

Some brands, such as Lansinoh and Tommee Tippee, have been nominated for several awards, highlighting just how popular and beloved they are! The winners will be announced in November 2022, so stay tuned to see who has won bronze, silver or gold this year. Check out the shortlisted products available from leading baby wholesaler, Baby Brands Direct:

Best Product for a Newborn 0-4 months

• MAM Comfort Soother 

Best Baby Carrier/ Sling or Back Carrier

• Dreamgenii Snuggleroo

Best Baby Monitor

• Tommee Tippee Dreamee Sound, Motion and Video Baby Monitor

Best Baby Toy

• VTech 7-in-1 Grow with Baby Sensory Gym

Best Safety Product

• Tommee Tippee Groegg2 Room Thermometer and Night Light

Best Sleep Product

• MAM Night Soother

Best Bathtime Product sponsored by Huboo

• Munchkin Colour Buddies Moisturising Bath Bombs

Best Pregnancy/Maternity Product

• Lansinoh Post-Birth Wash Bottle
• Lansinoh HPA Lanolin Nipple Cream

Best New Mum/ Maternity Skincare Products

• Lansinoh HPA Lanolin Nipple Cream
• Lansinoh Organic Pre-Birth Preparation Oil

Best Breast Pump

• Lansinoh Silicone Breast Pump
• Medela Swing Maxi Double Electric Breast Pump
• Medela Solo Single Electric Breast Pump
• Lansinoh 2 in 1 Double Electric Breast Pump

Best Product for Breast Feeding (excluding Breast Pumps)

• Lansinoh Washable Breast Pads
• Lansinoh Disposable Breast Pads
• Lansinoh Therapearl 3 in 1 Breast Therapy Pads
• Lansinoh HPA Lanolin Nipple Cream
• Lansinoh Milk Storage Bags

Best Product for Bottle Feeding

• Tommee Tippee Closer to Nature Baby Bottle
• Tommee Tippee Silicone Baby Bottles
• MAM Easy Start Anti Colic 2pk 260ml
• Milton Baby Bottle Cleaner
• Tommee Tippee Perfect Prep Day & Night

Best Steriliser/ Sterilising Product

• Vital Baby NURTURE advanced pro UV steriliser & dryer
• Milton Sterilising Tablets
• MAM Easy Start Bottle & Microwave Steriliser Set
• Milton Cold Water Steriliser

Best Feeding Product for Weaning

• Vital Baby NOURISH Feeding and Weaning Range
• MAM Starter Cup & Glow Handles
• Bibado Coverall Weaning Bib

Best Baby Food Range/ Product

• Bibado Dippit

Best Highchair

• Munchkin 360° Cloud High Chair

Best Car Shades

• Tommee Tippee Sleeptight Portable Blackout Blind

Best Travel Product Under £30

• Vital Baby HYGIENE AQUAINT sanitising water
• MAM Easy Start Anti Colic Bottle