Managing director Lisa Parkhill “We are delighted with these awards, particularly the platinum’s for innovation on our new products. Rigorous research and testing goes into ensuring that MAM products are the safest and the most beneficial to new parents and it is perfect when this is recognised.”
MAM’s ever-popular Easy Start Anti-Colic bottles picked up 2 Platinum’s in the categories of Best Innovative Product for Feeding & Best Time Saving Product.
A firm favourite of parents everywhere, the bottles were also awarded a silver in the Best Product for Feeding category. MAM’s range of Easy Start Anti Colic bottles feature MAM’s SkinSoft™ teat, a symmetrical silicone teat which is silky soft and provides a familiar feel for babies. Market research confirms that 94%* of babies accept the SkinSoft™ teat making it perfect for when mum wants to be a bit more flexible. Another beloved feature of the Easy Start Anti Colic Bottles is their ability to self-sterilise in 3 easy steps, ensuring simple and safe bottle cleaning in as little as 3 minutes. Thanks to the innovative vented base MAM’s anti-colic bottles also provide a smooth drinking flow, preventing the formation of air bubbles, and reducing the symptoms of colic in 80%** of babies who use them.
MAM are ecstatic to have had such a fantastic result this year and hope to continue their success at the Awards in the future.
(*Market research 2009-2017, tested with 1,508 babies.)
(**Consumer study USA 2010, tested with 131 mothers, Medical study of 73 infants with colic symptoms, Austria 2011)