One of our top performing brands to trade is Munchkin, who has just launched a capsule range of new products within the categories of baby feeding and bath toys.
In their signature logo colours and a must have for all retailers specialising in baby products is the 4 pack of Munchkin Miracle Cup lids. The cups launched in 2015, following the dedicated efforts of the owner of Munchkin to develop a cup that didn’t leak and could be sipped from any a point on the rim for his Father in hospital. The launch changed the toddler cup market forever, galvanised market share, increase the unit value within the category and having competitors near and far attempting to replicate the miracle. Over the years the trainer cup mixed assortment became available to retailers to purchase in block colour and similarly for the sippy cup. Added to the range in 2017 was a stainless steel version of the same with a lid and early this year has seen the launch of the ‘fruit infusion’ cup and an adult version of the miracle cup! Popular demand for the cups has seen a rise in requests for the lids to be sold separately just to protect the rims in transit from dirt. The pack of lids containing 4 colours is available at a reasonable SRP of £3.29.
Where little ones are concerned, keeping baby products super clean is a top priority and hence the launch of the 4 pack of little brushes to reach every angle, crevice and small part. The item comes on its own ring to keep the brushes safe and tidy and includes a straw brush, spout brush, lid and threads brush as well as detail brush, each with its own colour handle.
Here’ what Munchkin say in answer to the question of how to clean the cleaning brush! ‘Tricky nooks, sippy spouts and slim straws… Sippy cups are essential for teaching your toddler to drink like a big kid, but sometimes you just can’t get them quite as clean as you’d like. Introducing Munchkin’s NEW Details Brush Set (£5.25), here to solve all your cup cleaning issues. Equipped with four uniquely sized brushes, the Munchkin Details Brush Set will clean and scrub every crevice, no matter how tiny or tricky. The Details Brush Set includes a straw brush, spout brush, lid and threads brush and detail brush – all on one convenient clip.’
Also new in is the shiny stainless steel range of kitchen accessories which is particularly ideal for parents who want their baby accessories to be on par with the rest of the adult deco. It’s also ideal for retailers wanting to expand their offering and reach a higher price point whilst still having the assurance of quality and expertise from a leading baby products manufacturer. The arrivals include a bottle brush with replacement head and also includes a concealed rubber teat brush. One of the best-selling items within the Munchkin portfolio at BabyBrandsDirect is their folding drying rack and now there a stainless steel drying rack option. The latter can hold up to 8 bottles but best of all the drying pegs can be removed and placed in any configuration, making for a really personalised drying preference. It also has ample surface area for smaller items and houses a tray underneath to collect water.
Another great product addition is ‘Raise’ within the weaning category in the form of baby’s forks and spoons that has a base that keeps their tips off surfaces. This is a unique offering within Munchkin’s cutlery and definitely well worth adding in.
Here’s what Munchkin say about them: ‘Let’s face it, mealtimes with toddlers can be a messy affair with little ones determined to put anything BUT food in their mouths. And just when you thought it couldn’t get any worse, it’s time to introduce cutlery into the self-feeding minefield! That’s why Munchkin have created the NEW Raise Fork and Spoon Set, specifically designed to keeps mum and dads mind at ease. These ergonomically designed utensils fit little hands and mouths to a tee and come with the bonus of a raised base that keeps fork/spoon tips off the table. Germ free!’
Last but not least adding to their successful range of bath toys is the sea spinner wind up shark that floats and spins. Parents don’t need to worry about batteries in the bath with this traditional wind up feature that encourages dexterity as well as cause and effect. Manufactured to Munchkin’s high specification the product is water-tight so that parents don’t need to worry about mould and mildew either.
Log into Baby Brands Direct now and download the trade price list for Munchkin’s products – your exclusive distributor to the independent UK trade. You can also use the new sort feature to see best-selling lines and also sort by item size and trade price. For new lines and lines that you have previously purchased you can also use the resource centre to download images and product CSV files. If you are new to Baby Brands Direct and want to stock Munchkin products in your store then please apply for an account here.