Improved B2B Pricing
Yes, if you hadn’t already noticed there have been some unexpected price drops at Baby Brands Direct across the Angelcare range over the last 6 months. Trade prices have been reduced on the Bath Supports and Bath Seats in each of its 3 colours.
The Angelcare bath supports and seats have gained immense popularity among parents due to their thoughtful design and exceptional safety features that make bathing infants both easier and more enjoyable. Crafted with soft, breathable mesh material, these supports provide a comfortable yet secure environment for babies who are still learning to sit or who require extra support in the tub. Their ergonomic shape gently cradles a baby’s delicate body, allowing parents to bathe their little ones hands-free and with confidence, reducing the risk of slipping or accidents. Additionally, the quick-drying fabric and easy-to-clean design appeal to busy caregivers looking for convenience and hygiene. This blend of safety, comfort, and convenience has made Angelcare a trusted brand that consistently earns glowing reviews and referrals from families worldwide. The improved trade pricing has come through from the manufacturer in an attempt to better support the independent sector both competitively and with margin.
Pabobo Night Lights by Angelcare
The Pabobo range by Angelcare is a charming collection of nightlights that create a harmonious blend of gentle illumination and calming music. A selection of their most popular nightlights and projectors are now available to trade at Baby Brands Direct.
Parents often buy nightlights and projectors for their little ones to create a comforting and soothing atmosphere that helps children feel safe and secure during bedtime. These gentle sources of light can alleviate the fear of the dark, which is a common concern among young children, making it easier for them to fall asleep peacefully. Nightlights provide just enough illumination to navigate the room without disrupting sleep, while projectors often display calming images like stars, animals, or underwater scenes on the ceiling or walls, turning bedtime into a magical experience. Moreover, these devices can help establish a bedtime routine by signaling to children that it’s time to wind down, promoting better sleep habits. These delightful objects also help to decorate a nursery and make for excellent new baby gifts. Retailers are sure to have demand for light nights so why not stock the Pabobo range!
Now available B2B is the iconic Mushroom Star projector that offers the choice of lullabies or white noise heart beats, 3 serene projector colours, volume control, 25min automatic shut-off and in-built cry sensor detector. This is available in both pink and blue at Baby Brands Direct.
There is also the star projector – arguably the most iconic projector in the range creating a beautiful starry sky on the bedroom ceiling to soothe children. It is also rechargable providing a week’s worth of power in one charge, and highly portable, making it perfect for holidays or nights away at family and friends. It also incorporates soft lullabies, musical sounds and automatic shut-off after 22 minutes.
The Lumicolour Night Light Bear has a gentle warm white light that automatically transitions through a spectrum of colours, creating a calm and soothing ambiance. Perfect for bed stories and creating a tranquil yet magical atmosphere. Also features an automatic shut-off function, user-friendly timer allowing you to customize the duration of its soothing displaykids nightlight features an automatic shut-off function and a user-friendly timer.
The Koala Sleep Nightlight & Trainer is a 3 in 1: night light, sleep trainer and alarm clock. Fashioned in a Koala it provides longevity and value for money. Perfect for parents wanting their little ones to sleep longer with easy programming controls, parental settings lock, adjustable intensity nightlight, visual sleep indicator and choice of gentle bird song alarm.
For parents, nightlights and projectors offer so many practical benefits – from providing enough light to check on their child during the night to creating a soothing bedtime routine.
The Pabobo range of nightlights provide a blend of comfort, creativity and practicality, making bedtime more enjoyable for both children and their parents. Review stocking the range here today.
New Angelcare Classic Nappy Bin & Refills
From the makers of the No. 1 Selling Nappy Bin Brand in the USA, Diaper Genie, retailers can have every confidence in the practicality, quality and value for money, in selling through the Angelcare Classic Nappy Bin. It’s extra large capacity means it holds up to 70 nappies (size 1). In addition, the refill cassettes hold up to 210 nappies (size 1) and use up to 7 times less plastic as compared to twist and wrap systems. The film boasts an odour seal antimicrobial layer for ultimate odour control and the bin houses an odour locking mechanism that traps odours. The starter set by Angelcare provides a practical functionality, combined with a sleek and modern design, that makes nappy bins a popular item on gift wish lists for baby showers and top necessary purchase by new parents. A must have effective tool to tackle the demands of nappy disposal while maintaining a fresh and sanitary living space.
The new Octagonal shape cassettes includes strengthened refills through added nylon, improved EVOH and increased layers from 5 to 7 to improve odour control. There is also an added a germ-fighting antibacterial coating to help fight and stop the spread of germs. Great USPs against competiting brands in keeping baby’s nursery smelling fresh and clean!
NEW Angelcare Movement Monitor
The Angelcare AC25-1 Movement Monitor features an innovative wireless Movement Sensor Pad with 4 sensitivity levels. If no micro-movement is detected after 20 seconds, an alarm sounds on the parent unit, offering an added layer of reassurance. The system is completely contact free and operates without WiFi or apps. It’s many additional features includes a large 4.3” LCD screen, video, audio, lullabies and infrared night vision.
At a SRP £249.99, it is designed to meet the need of parents seeking innovation beyond audio and video streaming, but one that provides real-time insight into their baby’s safety and well-being. Movement baby monitors track subtle motions such as breathing patterns and gentle shifts in position, reassuring parents by alerting them instantly if something seems amiss. For many, the ability to monitor their baby’s movements without disturbing their sleep not only enhances safety but also fosters confidence and calm during the often stressful early months of parenthood. As technology advances, parents are looking for devices that combine precision, ease-of-use, and innovative features, making movement baby monitors an essential tool in their parenting toolkit.
Angelcare became a household name synonymous with safety and reassurance through its baby movement monitors. Launched in the late 1990s, these monitors were among the first to feature state-of-the-art sensor pad technology, designed to detect even the slightest movements of a sleeping baby. By placing a sensitive pad under the crib mattress, Angelcare monitors could alert parents to any unusual lapses in breathing or motion, significantly reducing anxiety during those vulnerable early months. The brand quickly gained recognition and trust worldwide, earning acclaim for its innovation in the baby care industry. The brand still holds its position of trust and peace of mind in ensuring infant safety and makes for a strong choice for retailers to stock with rewarding margins. Read more on why retailers should stock this unique monitor here.
Bath Thermometer – Seal
Parents often buy bath thermometers to ensure their baby’s safety and comfort during bath time, turning what could be a stressful routine into a calming and enjoyable experience for both child and caregiver.
Bath thermometers are designed to accurately measure the water temperature, helping parents avoid water that is too hot, which can scald delicate skin, or too cold, which can cause discomfort or even shock the baby. Beyond safety, these devices offer peace of mind, allowing parents to confidently prepare baths without constant guesswork. The Angelcare Bath Thermometer gives an accurate reading and also flashes red if the water is too hot or cold. It also has an auto shut off after 30 minutes to save power.
Styled in the form of a seal, it is particularly appealing to little ones with a seal’s charm and effortlessly playfulness making them a captivating marine mammal that they want to be friends with. With its soft to touch material that is BPA free, this seal thermometer is the perfect bathing companion for little ones. The thermometer also floats on water and provides for an interactive play experience that may go onto foster an educational interest in seals. This item perfectly combines practicality, safety, and a touch of fun, making it a fantastic choice for parents who want the best for their little ones. Stock this lovely bath thermometer in store today!
The Angelcare brand has been available wholesale at Baby Brands Direct for over 15 years. Retailers can rely upon competitive trade prices and a flexible mix and match B2B supply service for their store, with no minimum order quantities or values! Log in today to order or register for an account online.

