Following recent changes within the retail sector in the toy industry, more of our retailers are expanding their own ranges to cater for toys reaching a higher age group. Hence demand for the supply of toys has increased and we are delighted to be able to offer one of the biggest names in the industry to our trade customers – Playmobil.
Playmobil was invented by a German inventor Hans Beck (1929–2009). He originally approached the Company Geobra Brandstätter with model aeroplanes but instead the company’s owner commission him to develop a toy for children. Beck spent three years researching and developing what would become Playmobil. He found that too much flexibility in the toy figures would get in the way of children’s imaginations, and yet too much rigidity would cause frustration. The result was a toy that was 7.5 cm tall (1:24 scale), that fitted in a child’s hand with its facial design based on children’s drawings – a large head, a big smile, and no nose. In testing his product he said, “I would put the little figures in their hands without saying anything about what they were. They accepted them right away … They invented little scenarios for them. They never grew tired of playing with them.”
In 1974, the company launched its first figures and by the end of the year had achieved sales of 3 million Deutschmarks. Playmobil began to be sold worldwide in 1975, and has remained a popular toy ever since. The toys are produced in themed series of sets as well as individual special figures and playsets. Here at Baby Brands Direct the wholesale range of Playmobil has been selected within 3 main categories: 1.2.3, reality and fantasy.
The Playmobil 1.2.3 range is an entry level into the brand, suitable from 1.5yrs with the product range covering popular items such as fire engine, rescue helicopter, shuttle bus, and novelty tow truck with race car and 2 figures. There is also a fabulous line ideal for gifting, the Playmobil 1.2.3 My Take Along Noah´s Ark, that includes 5 different pairs of animals, Noah and his wife and floating unit which features a carry handle in the roof. There is also a shape sorter, in the form of a pirate’s island that includes a sea turtle that floats on water.
Of course no toy range would be complete without the most popular action rescue services! The Playmobil range available to trade customers includes 4 fire rescue themed items, 5 police themed lines and 2 hospital service lines. The units cover high end price points like the fire station and police headquarters with prison, to entry level figures such as the policeman and burglar set or child in wheelchair, to everything in between such as helicopters and ambulances. Supply is also available of adventure sets such as rock climbing, and biking to mountain rescue lines, airports and planes, to home and garden furniture sets!
The fantasy collection of Playmobil toys being distributed are simply retailer must haves. Starting with the magical forest theme, there is the forest playset with Queen, fairies, unicorns, lights, to healing cauldron. There are stunning supporting lines such as the enchanted fairy ship, to figure sets such as the fairy girl with racoons. There’s also the Pirate theme, that covers the Raiders ship, raft, treasures, pirates and captains to cannons! The fantasy range also offer the very popular Dragons (Dreamworks) for which kids can watch the playmobil dragons video via the Playmobil app. The collection offers the top of the range Berk set, various wonderfully colourful and constructed dragons with figures, to firing toys!
This leading brand of distinctive Playmobil figures and sets with proven market share and success is an exciting addition to the wholesale portfolio at Baby Brands Direct available for distribution to approved trade customers. Operations Director at Baby Brands Direct comments, ‘it’s a very exciting launch for us with the Playmobil toys offering truly inspiring pieces for imaginary play. The detail on the figures and in particular transport pieces from helicopters to ships is amazing and we are delighted to be able to offer the prestigious brand to our retail base of independents.’
The brand also offers excellent aftercare in terms of spare parts, and a strong marketing presence with direct consumer communications, videos via its apps and new product releases. Login in now and review the full range available.