Baby Brands Direct are pleased to announce the arrival of two new fantastic brands – Smoby and Simba – to our catalogue, opening up a whole host of new wholesale products to our customers. Both brands are European, with French brand Smoby being formed in 1924 and becoming part of the Simba Dicke family in 2008. Also a member of Simba Dicke, German brand Simba Toys was established in 1985, so both brands have plenty of experience in their respective markets.
Smoby works hard to create high quality and durable playhouses and other pretend play activity toys, as well as walkers and ride on toys. Pretend play is one of the most powerful drivers of early childhood development, strengthening creativity, social understanding, emotional regulation, language, and problem‑solving. Large playsets like pretend kitchens, dressing tables and workbenches allow children to indulge in imaginative play, helping them process new scenarios and information from their every day lives. They also are perfect for giving children the opportunity to play with their friends or school buddies, allowing them to develop their communication skills.
Smoby offer a delightful selection of lovely playhouses, such as the Smoby Life Garden House, which features a trellis and planter, as well as small plant pots and other gardening accessories! The house itself is beautifully designed with soft colours and plastic walls patterned to look like wood panelling. The Smoby Life Mud Cooking House gives kids the chance to pretend to cook with mud, letting them enjoy messy creative fun! The house features a generous worktop, as well as chalkboard and a number of accessories to make cooking a breeze. It features a real water tank for easy clean up!
Smoby also offers a great selection of activity toys that allow kids to play creatively – such as the Smoby My Beauty Centre, which is a deluxe dressing table that also features a wash up section and cash register so little girls can pretend they are the owners of their own salon and their favourite dollies are their clients! The Smoby Smarty Market features a checkout, trolley a fruit and vegetable station, a mechanical scale, electronic scanner and a refrigerator, so kids can fully explore the fun of running their own supermarket! The Smoby Black And Decker Bricolo Workbench features a load of pretend tools to allow kids to engage in a bit of imaginary DIY – with lots of building, screwing, or hammering! Plenty of accessories are included with each set to make the experience as immersive as possible. Smoby also offer some licensed toys from Disney brands – such as Stitch and Winnie the Pooh – with these recognisable character’s faces boosting appeal with consumers.
Simba is famous for its soft, high-quality plush toys, providing cuddly companions for young children to bond with in their early years. Simba has been working with Disney for over 20 years and have therefore created an excellent collection of highly sought after Disney plush toys – which are available now to buy through Baby Brands Direct!
Their Classic range of plush toys, like the Simba Disney Classic Dumbo or the Simba Disney Classic Mickey, feature the character designs seen in the original Disney films and media. They also have some cuter, simplified designs for younger children, like the Huggables and Snuglet ranges, which reimagine these favourite characters as small chibi-like snuggly toys! For older consumers, they also have their selection of Yuyus plush keyrings – featuring Winnie the Pooh or Stitch dressed up in different animal costumes. Each one comes in a blind box, so are perfect for collectors and for retailers to boost profits on repeat purchases!
Baby Brands Direct is a leading wholesaler of baby and nursery products, based in the UK and shipping worldwide. We offer our customers a range of perks and benefits, such as loyalty credit and exclusive discounts. Check out the Smoby and Simba brand pages for all new products available to buy wholesale!