NEW Breast Feeding Essentials from Medela

Medela, the brand trusted by millions of mums worldwide and the #1 breast pump brand used in hospitals, recently announced it has been recognised with two major honors. The company was named the #1 Most Trusted Breast Pump brand in the United States and Canada for 2026 by the BrandSpark Most Trusted Awards, marking its eighth consecutive year earning the top spot in both countries. The company was also recognised as the most trusted Breast Pump brand in the United Kingdom for the fourth year, reinforcing its global reputation for quality, performance, and reliability. This longstanding recognition highlights Medela’s legacy of trust and reliability, and a must have brand for retailers within the baby and pharamacy industry to stock. Baby Brands Direct is very proud to be the nominated UK wholesaler to the independent sector of Medela products, providing B2B supply to approved retailers, with no minium order values or quantites.

The BrandSpark Most Trusted^® Awards is a premier annual program based on consumer votes that measures brand trust across a wide range of industries. This year’s U.S. awards are based on a national consumer survey of 35,215 U.S. shoppers, representing more than 182,000 brand evaluations across 359 categories. Medela’s eighth consecutive win underscores the brand’s enduring leadership in the breast pump category and its continued ability to earn consumer trust year after year. Thomas Golücke, CEO of Medela said, “Receiving these two honors is deeply meaningful and reflects everything Medela stands for: the trust families place in us and our commitment to continue earning it through meaningful innovation. For eight consecutive years, parents have voted that Medela is the brand they rely on. This is a true honour and testament to the deep relationships we have built with families and healthcare professionals by listening to them, advancing evidence-based research, and transforming those insights into innovations that truly meet their needs.”

New Arrivals at Baby Brands Direct from Medela

Breast milk collectors are innovative, hands-free devices designed to catch and store the precious milk that naturally leaks from the opposite breast while a baby is nursing. These discreet collectors fit snugly over the non-nursing breast, capturing milk that would otherwise be lost, which can then be saved and fed to the baby later. For breastfeeding mums, especially those experiencing an oversupply or engorgement, breast milk collectors offer a practical solution to make the most of every drop of milk, reducing waste and helping to maintain milk production by relieving pressure. Additionally, they can provide comfort by preventing milk from soaking through clothing, and they give busy mothers the opportunity to build up a stash of milk for times when they might be away from their baby.Overall, they are a must have product for Mums and therefore retailers to stock, and Medela’s is the perfect choice for this.

The Medela In Bra Breast Milk Collector is the perfect choice, not only developed by a breast feeding authority, it is discreet, portable and made from soft silicone with SensoPearls for a gentle, breathable feel against sensitive skin. Perfect for at home or on the go and ideal for mothers who wish to ensure that not a drop is wasted. The Medela In Bra Breast Milk Collector features a leak and spill proof design, as well as a secure plug!

The Medela Organic Nipple Balm 40gis a soothing balm that provides relief from chapped and sore nipples. Breastfeeding can be tough on a mother’s body, with nipple pain making feeding difficult and adding discomfort to day to day life. Breastfeeding mothers need nipple balms because the frequent latching and suckling can cause or worsen this irritation, dryness, and even painful cracks on the delicate skin of the nipples.

A good-quality nipple balm provides much-needed moisture and creates a protective barrier, helping to soothe discomfort and accelerate healing. The Medela balm is made from 100% natural ingredients, with the main ingredients being olive oil and calendula. Therefore it is safe for baby to ingest, meaning mum doesn’t need to wipe it off before feeding.

Breast massage can be incredibly beneficial for breastfeeding mothers, offering both physical and emotional support during the often challenging early stages of nursing. By gently massaging the breast, mothers can help stimulate milk flow and encourage effective let-down, which makes feeding easier and more comfortable for the baby. This technique also aids in preventing common issues such as clogged milk ducts and mastitis, conditions that can cause pain and disrupt breastfeeding. Additionally, breast massage promotes relaxation, reducing stress and tension that can interfere with milk production. It also helps mothers become more attuned to their bodies, identifying any lumps or irregularities early on.

As incorporating breast massage into a breastfeeding routine can enhance milk supply and ease discomfort, retailers are urged to ensure availability in store of Medela Breast Massage Oil 50ml – made from natural ingredients and baby safe. The main ingredients are avocado oil and ginger, providing soothing warming relief and nourishment to the skin respectively.

View the full Medela range available at Baby Brands Direct to trade for more great products from this award-winning, hospital approved brand. With honors that paint a complete picture of Medela’s leadership in breast pump technology – a brand that has spent decades earning consumer confidence and one that continues to innovate with purpose; its is clear to see why retailers should stock its products. Combining hospital-grade expertise, rigorous research, and Mum-informed design, Medela remains the brand families can trust at every stage of their feeding journey.