A New Cup from Munchkin and Brica Travel Safely Products

Top performing brand Munchkin, a leader in toddler feeding and achieving an 8.7% market share growth over the last 2 years has just launched an additional toddler cup.

The new gentle transition trainer cup is ideal for moving from bottle to cup. It features a soft, patented spout design that’s extremely flexible and gentle on babies’ sensitive gums. It also has removable anti slip handles and a lid cover. It is also top rack dishwasher safe, BPA free with a 125ml capacity. The cup is available in Munchkin’s bright and bold mix of colour choices of pink, purple, green and blue.

The Munchkin feeding range is in the interests of retailers to stock, offering higher value sales which market data suggests reflects current trends. The data shared with Baby Brands Direct (17-18) show the feeding market by value to be fairly stagnant at just under £30mn but volume declining by 5.7% and therefore reflecting a move of consumers to trade up or spend more on higher ticket items (plus of course inflation).  The Munchkin feeding range, particularly Miracle cups finds itself in the number one and two top positions of top selling lines in the sector, together accounting for around 400,000 units sold in the period under review.

Also certainly worth obtaining supply of are the Brica travel safety products. Brica’s goal is to be the global leader in travel solutions for families with children 0-5years and has a 20 year heritage of successfully providing parents with smart solutions under its belt. The key products that have established Brica’s number one market share in travel accessories include the Baby In-Sight, Car window shades and car seat protectors.

In Jan 2014, Munchkin acquired Brica. The combination of Munchkin’s ground breaking patents including White Hot technology with Brica’s resources and market share has enabled them to further their position as the number one brand in children’s travel accessories. The Brica logo is well known within the sector as is the Munchkin one and with the new packaging featuring both logos and a strong presence on the shop shelves with its green backdrop subtly reinforcing its outdoor travel theme, parentS have double the purchase confidence. Together the brands also genuinely offer a better product, at a better value and deliver a unique parenting solution adhering to the highest safety standards.

New in stock lines with the new branding including the Dual Sight Mirror, White Hot Sunshade 2Pk, Baby In-Sight Magical Auto FireFly and Wrinkle Free Cling Sunshade with the latter at lower market price points! There will be a rolling change over the next 3 to 12 months of many other Munchkin travel products to the re-branding that includes both the Munchkin and Brica logos which we will keep retailers abreast of.

If you are new to the brand and not sure where to start, try stocking the Munchkin Brica Mirrors. According to IRI Data, a Brica mirror sold every 19 seconds in 2019, that’s 1.61mn units! Baby Brands Direct is an exclusive UK distributor of Munchkin including the Munchkin Brica range and supplies independent retailers. Register or log in now to place orders and capitalise on access to the these leading products from global brands.