Award winning wholesaler Baby Brands Direct has just launched new lines in the Fisher-Price range, available for independent baby and nursery stores to buy now. Fisher-Price is an industry leader in baby products and children’s toys, with over 90 years experience changing the lives of children and their parents for the better. Founded in 1930 by Herman Fisher, Irving Price and Helen Schelle with the goal to make toys that ‘appeal to the imagination‘ and did something ‘new and surprising and funny‘, the brand has grown to be one of the most beloved and well known baby brands across the globe.
Our new additions to the Fisher-Price range at Baby Brands Direct include a huge selection of learning and educational toys, perfect for boosting children’s knowledge and their growth. Parents are keen to find toys that build upon the lessons that kids learn in nursery, especially recently when many children’s school lives have been disrupted by COVID.
Fisher-Price Laugh & Learn products are perfect for this as they teach kids the essentials – such as colours, shapes, ABCs and 123s. Their bright colours and interactive features make learning fun! Kids will love the Fisher-Price Linkamals Cool Beats Penguin, thanks to its cool moves, bright colours and funky tunes. This little toy will inspire kids to dance, as well as teaching them opposites, colours and more! As it can interact with other Linkamals toys, it’s a great toy for stores that already stock items in that range.
The Fisher-Price Laugh & Learn So Big Puppy and So Big Sis are super sized versions of the brand’s popular activity plush toys. These cute dog teddies feature a range of activities – including motion-activated songs, sounds and phrases to encourage toddlers to get moving and improving their gross motor skills.
We also have some new Fisher-Price Little People playsets, which are designed to be chunky so they’re perfect for little hands to hold! Playing with these toys can help to improve fine motor skills, as well as social and communication skills through creative role play.
One of the brand’s most popular toys, the Rock-a-Stack has been reintroduced in a new eco friendly variety, made from plant based materials. The toy features a rocker base and 5 colourful rings for little hands to grasp and stack, thus teaching them the difference between sizes and also helping to improve fine motor and problem solving skills.
In addition to activity toys, we also have the new Fisher-Price Breathing Koala. This cute comfort soother helps kids get to sleep with soothing sounds and gentle lights. The koala’s belly moves up and down in a relaxing motion, designed to calm baby at night. The textures on the toy are varied, so baby can explore them and stimulate their senses. It’s also perfect for snuggling – especially since its materials are machine washable!
We also have a new piece of nursery equipment, the Fisher-Price 4 in 1 Tub. This innovative baby bath tub has four stages that adapt from newborn to toddler, giving parents complete peace of mind that their little one will be safe and secure during bath time even when they get bigger. It features a soft mesh sling for newborns, a comfortable insert to cushion infants and seat for kids that are able to sit up.