NEW Fisher-Price Wholesale Arrivals

For supply of Fisher-Price stock for your store you can rely on wholesaler Baby Brands Direct. Holding stock of the brand in their west London distribution centre for approximately 10 years, it offers one of the widest and best selection of product for trade customers.  

New in for Autumn/Winter 2018 are approximately 16 new lines, spanning the core baby gear range and into the laugh and learn, and also Little People segment. For nursery, baby gear orientated stores there are 3 key items, 2 new gyms and 1 mobile.

The kick and play gym is a familiar, best-selling line, now re-launched in refreshed colours, featuring 5 light up piano keys and 4 ways to use – lay and play, tummy time, sit up and take along.

The Fisher-Price Ocean Activity Centre is new and has an extra thick playmat, linkable sensory toys and a light up activity panel with sounds, songs and phrases. Also offering 4 ways to play, the former 2 points are differentiated through the crawl through tunnel and toddler play table.

The 3-in-1 projector mobile offers a choice of lullabies, white noise and soothing nature sounds, and a starry light night projection which can later be converted to a night table projector. It also has a linkable clip for easy take along.

The new toys include an animal pal that has a soft chewy face for teething, crinkly mitts for sensory stimulation and fabric loops for take-along play. Great for teething as little ones can put their hands inside the glove and simultaneously develop their hand to eye co-ordination. Also for little ones there is a take along monkey self-discovery mirror and linkable loop activity alligator both designed by Jonathan Adler.

Perfect from 6months, parents can offer the free-wheeling Fisher-Price vehicles with removable driver that are just the right size for little hands and each have a unique action. The fidget toy cube houses colourful clickers to spinning rollers, a toggle switch and more for little ones to explore. It offers 6 sides of unique fine motor skill development opportunities and a variety of colours and textures to stimulate.

Within the popular BeatBo range, there are 2 new trade additions, the Beat Bo Stacker, unlike a normal stacker it also has rewarding upbeat music and dancing lights that build up in line with the stacking. With 3 stage smart technology the friends Beatbo, BeatBelle and BeatWow can be placed on the conductors seat for sounds and phrases from the gorgeous Beats Train! Kids can press the light-up smokestack for 90+ songs, sounds, tunes and phrases that teach about colours, shapes, opposites and more!

Fisher-Price has also invested heavily in their Little People range this season include 3 new playsets and T.V. advertising commitments. There’s the ‘Friend Ship’ and ‘Home’ both open up expanding the play possibilities and include discovery buttons for songs, sounds, and phrases with accessories including characters. The Skyway is a familiar item, now refreshed, and a massive Xmas seller, its approximately 3ft tall, has various tracks, a launcher, cool racing sounds and phrases and 2 wheelie vehicles.

The Fisher-Price Laugh N Learn range introduces a house, car and play station this season, each bursting with high tech activities and interaction points. The house is a complete play area from an home office to kitchen, smart stages, and 200+ songs, sounds & phrases introduce colours, shapes, numbers, the alphabet & more. The car converts from a walker to ride on, and has an interactive dashboard, turning wheel and key and honking horn and more. It can also be paired with the home by pressing the car phone button to “call home” and hear the Laugh & Learn Smart Learning Home respond!

The laugh and learn controller, is bound to be very popular, looking just like a real video game console its perfect for imitating older siblings (and parents!), featuring 2 modes, a joystick and responsive buttons. 

At Baby Brands Direct there are weekly new product arrivals for retailers to select from in building their in store baby and nursery range. As a multi award winning wholesaler, service and price is a provision for registered trade customers to benefit from.