NEW from Flair – PJ Masks, Hairdorables, Disney and much more!

Flair is known for creating high quality, fun toys from beloved licenses and brands that have captured the imaginations and hearts of children the world over. Kids can play with their favourite characters from hugely popular franchises – allowing them to engage in exciting, imaginative play. Since the brand’s inception in 1999, Flair has gone strength to strength, adding more and more exciting brands to its portfolio. As a leading children’s toy wholesaler, Baby Brands Direct are pleased to announce that we now have some brand new lines from Flair that are sure to be the perfect addition to your product range.

Kids can fight crime with the new range of PJ Masks figures and playsets. PJ Masks is a popular animated show, streaming worldwide on Disney+ and Netflix, that sees a group of children become awesome superheroes by night. A fifth season of the show is currently in production and will be released in Spring 2021. Kids can join Catboy, Gekko and Owlette on their moonlight adventures and help them defeat their evil scientist nemesis, Romeo, and his robot henchmen.

The PJ Masks Night Time Micros Blind Bag Figure Assortment gives kids the chance to grow their collection of PJ Masks figures, whilst adding an element of fun and surprise. These blind bags contain a mystery figurine. Kids have to open the package to see which character they have. They are ideal for small hands to play with and also offer kids the chance to swap figures with their friends in order to complete their collection – helping to promote social development.

Also available is the PJ Masks 2 in 1 Mobile HQ Playset, an awesome transforming vehicle that acts as a 2 in 1 toy for epic playtime scenarios. Kids can move the large truck around in hot pursuit of the bad guys – then they can open it up to reveal the trio and their smaller, faster vehicles. The set includes Catboy and Cat-Car figures. Other compatible vehicles are also available from Baby Brands Direct, meaning that you can offer your customers a great selection of toys that can be used together.

Aimed at young girls, Hairdorables is an exciting, fashion forward range of dolls that come with a huge range of funky accessories and stylish outfits. With a hugely popular internet cartoon series on YouTube, the Hairdorables are popular with their target demographic, with the brand utilising social media and current trends to capture their audience’s imaginations. This trendy range of dolls is perfect for the latest generation of girls. Kids can find their perfect companion from the series’ main characters: Noah, Willow, Harmony, Dee Dee, Bella and Kali.

The Longest Hair Ever selection of dolls come in a funky hairspray can-like container. These dolls have inches of braidable, crimpable and stylable hair for girls to play with. Each doll comes with 7 surprise accessories to add to the fun! The Hairmazing Fashion selection of dolls feature prom perfect outfits, accessories and hairstyles. These fully articulated dolls are dressed in their most glamorous dresses and are perfect to pose and play with. The box even opens out to reveal a prom backdrop and stage for them to party on! These dolls come with 6 prom themed surprises! Fans of the Trolls movies will be excited by the special limited edition Hairdorables Loves Trolls doll, which comes with 10 Trolls themed surprises, unique colours and awesome rainbow outfit. The doll even has a ukulele like Poppy from the Trolls movie!

Disney fans will be pleased to hear that there are beautiful new Disney Princess styling heads available from Flair. The Disney Princess Deluxe Belle Styling Head and Cinderella Styling Head are gorgeous products that allow girls to become hairdressers for the day. Girls can style these princesses with their iconic up-do hairstyles – or they can experiment and have fun braiding and crimping their lush long locks. With a wide selection of themed accessories, girls can be creative and allow their imaginations to run wild. Belle even features colour changing lips, eyeshadow and nails for the ultimate makeover!

If Disney princesses aren’t what your customers are looking for, then Flair also have new Barbie styling heads available. The Barbie Dreamtopia Mermaid Styling head offers fantastical styling fun! Barbie’s thick flowing, rainbow locks are wonderful to style and girls can use the hair extensions, bright gems and barrettes to create unique looks. The look is completed by Barbie’s beautiful tiara!

Aside from playsets and dolls, Baby Brands Direct also have some gorgeous lush plush toys from Flair available. The Trudi range of toys is Italian made, crafted from super soft, high quality materials to give a luxurious feel to the gifts. These toys are perfect for gift hampers, or christening presents – or even just for display in store for kids to come and pick themselves. From the king of the jungle, Lion Narciso, to the super cuddly Fluffies Koala, there’s a cuddly companion for any child. Even adults are sure to love these well crafted plushies from this classic range. In addition to soft toys, Trudi also have beautiful rocking animals available. The Pegasus themed rocker is a gorgeous addition to any nursery, with its soft pastel colours, gentle look and plush fabrics. Suitable from 10 months upwards, this rocker will enchant little ones and take them on fantastical journeys. The sturdy seat and seatbelt will ensure that they are safe and secure.

For crafty kids, Baby Brands Direct also has some new Spirograph products. The distinctive wheels and rings of Spirograph cleverly combine the principle of art and craft, allowing kids to create intricate, unique patterns easily. A touch of colour and sparkle will be added to any craft or drawing project with the new Scratch and Shimmer Spirograph Set. Rainbow and sparkly waxed scratch sheets have been added together with new glitter precision wheels to etch out the most colourful Spirograph creations to date. Kids can simply and easily set the wheels up, insert the drawing tool and let the creativity flow – resulting in beautiful crafty creations and endless possibilities.

Baby Brands Direct is a leading wholesaler of baby and children’s products, with customers worldwide. Our range of Flair products is extensive and offers great variety in terms of items and price points. Check out our Flair brand page for the full range of toys available to buy wholesale.