When it comes to keeping baby calm and comfortable, every detail matters to mum and dad. Soothers are a great tool to help young children regulate their emotions, allowing them to complete natural suckling motions that soothe them – hence the name! At Baby Brands Direct, we offer our customers high quality branded soothers from leading brands at competitive wholesale prices! However, without proper ventilation, soothers can also trap moisture behind their shields, which can cause irritation and dry skin. That’s why Philips Avent created the ultra air soother, a lightweight, breathable design loved by parents and babies alike. In fact, 9 out of 10 parents agree that these soothers help their little ones, offering soothing relief without causing redness and irritation around baby’s mouth. The ultra air shield features extra‑large ventilation holes that help keep baby’s skin dry and irritation‑free. More airflow means more comfort, especially for babies with sensitive skin.
Even better news for the eco-conscious consumer, Philips Avent’s new soothers are made with 80% plant‑based materials, giving customers a more sustainable choice without compromising on quality! They feature the same comfort for baby with a high quality orthodontic teat, but are made with materials and processes that are better for our planet – a key selling point in today’s culture, when concern about the environment and global warming is at a high!
The special Philips Avent orthodontic silicone teat helps to support natural mouth movements and helps reduce the risk of malocclusion. The narrow neck reduces pressure between the tongue and palate for healthy jaw development, meaning that the jaw will be aligned correctly. It also helps support healthy teeth alignment. Made from 100% food‑grade silicone, the teat is free from BPA, BPS, phthalates, PVC and PAHs, so mum and dad can rest assured that the teat is safe for baby to put in their mouths. Silicone is more durable and longer‑lasting than latex, so the soothers are built to last, making them great value for money! The Philips Avent ultra range is also accredited by the Oral Health Foundation, giving parents extra peace of mind.
Babies know what they like and they overwhelmingly approve of the Philips Avent teat. As well as being durable but flexible, the textured silicone teat is designed to mimic the feel of mum’s breast, and 98% of parents say their babies accept it with ease. With the breast-like feel, the child’s natural sucking reflexes kick into play, allowing them to be calmed by the presence of the soother. 
For those concerned about their little one dropping their soother on the dirty floor, the case of these soothers can be used as a sterilising case, ensuring that the soothers are always clean and ready to go. Parents can just add water and pop it in the microwave for three minutes, which is a quick, convenient sterilisation method that also generates up to 50% less CO₂ emissions than other sterilising options!
The new plant-based Philips Avent soothers are available in a great range of colours, featuring adorable earth and nature themed motifs! At Baby Brands Direct, we stock these soothers in a variety of different sizes to suit a variety of age groups – all at competitive wholesale prices! Check out the full Philips Avent range today and register for an account with us to take advantage of exclusive perks, discounts and brands only found at Baby Brands Direct!