The array of stunning wooden toys by Janod at Baby Brands Direct has increased to now include the collections from Sophie La Girafe and Pure.
Sophie La Girafe needs no introduction with her iconic and easily recognisable appearance that translates so well across many products within the baby and nursery sector. The licence was introduced through a toy made in France dating back to 1961 and named after its launch date which was the feast day of Saint Madeline Sophie Barat. The licence has grown significantly in recent times and 2019 saw it partner with Janod on some of their most iconic wooden toys including a 4 piece block sets, stacker, chunky puzzle and wooden pyramid as well as introducing some differentiated lines such as the bead maze that centrally features the Eiffel Tower.
It is hard to say which of the wooden toys is the most alluring, but the shape sorter house is surely a delight. Painted in contemporary unisex colours, it comes with 6 chunky shapes to push through the house and additionally Sophie herself. The house can be opened to access the pieces inside and the carry handle makes it easy to transport.
There are also 2 pull along toys, at the entry level price point there’s Sophie herself on 4 wheels and at the higher end Sophie on a train with 3 carriages and 14 colourful blocks. The later gives little ones the advantage of being able to harness their construction skills onto the train and independently from it.
Bringing a unique offering to the wooden range at Baby Brands Direct is the Sophie La Girafe car. Differentiated from others on the market by the licence, colours and gift value it’s a great one to offer in store. It features her head and the headlights of the car on springs that give movement to them as the car is played with.
We are also excited about the launch of the Pure collection of which all five of the wooden toys are water based painted in really on trend contemporary pastels and of which 4 are complete unique toys in our trade offering.
The Push Along has an adjustable handle height that encourages little ones onto their feet with reward given in both visual and auditory terms by the balls. The Pure Ball Track is a lovely activity toy where the toddler can drop 1 of 3 spools into the toy and watch it zig zag down and sound the bell as it passes out from the bottom.
The Tap Tap Xylophone is 2 toys in 1. The musical instrument sits within a beautifully illustrated box that has 3 holes above it. The hammer can then be used to knock the included balls through the holes onto the sounding xylophone below it. The kids instrument can also be removed and played with independently with the same hammer. The hammer has a ‘bee’ head giving it a larger rounded circumference to the front and pointed end at the back.
The triangular shape sorter has 3 sides of shape fun that the included chunky woodland pieces can be placed through. The 4th side has a cute, large round hole that the pieces can be retrieved from.
The fifth toy we could not resist adding is a Train set on 3 carriages, topped with 4 beautiful birds and a rabbit, with the total of 17 blocks all being made from cherry wood.
Finally, there are 4 new role play toys to be excited about. The ‘My Style Big Cooker’ which comes with coloured stickers to personalised the item as per preference and has an oven, hob, sink, shelf and cupboard.
There’s also the ‘Lagoon Maxi Cooker’ in contemporary blue and grey and which additional has a fridge, freeze, microwave, and more. The Crepes and Wafle House is ideal for the budding entrepreneur who can make their goodies and participate in pretending selling in addition to making.
We are particularly pleased to be able to offer the Miss Dressing Table, particularly given the popularity of the Janod vanity set! It’s simply beautiful in pinks and whites and comes with a vanity mirror, 10 pretend beauty accessories and dressing table stool.
Imagine the excitement and hours of fun receiving any of these luxury playsets! A dream come true for many little ones.
Baby Brands Direct is an award winning UK wholesaler with a growing collection of toys and delighted to have the distribution contract for Janod’s high quality and well priced toys.