Over 40 new lines are available from Baby Brands Direct of Janod’s leading brand of toys. Specialists in wooden toys, their products are made from FSC certified wood and cardboard and beautifully decorated in water-based paints that are safe for little ones.
Their products range from enchanting stackers, to captivating role play toys through to puzzles and games. With established roots and experience in design and manufacturing, their use of colours and creativity in toy concepts make the brand an enchanting must have.
Dino Collection
Launched for Spring/Summer 2023 is the Dino range! Dinosaurs are ever popular amongst children’s toys and this Dino, with its sweet smile and big eyes, in a unisex colourway is sure to be a strong seller. The collection has an activity centre and table, as well as a re-imagined ‘garage playset’. There are also entry price point items for your store, such as the cute push alongs and ‘roaring’ noisemakers – they always make our warehouse staff giggle, so imagine the reaction of actual kids! In stock soon will also be a ride on, with its 2 front wheels and Dino head steered by the handles. Wonderful for promoting balance and pushing through the legs.
Role Play Toys
As always Janod has come up with mouth watering role play sets including the tea set, fruit pie and DIY belt. Whilst the former is an evergreen concept, they’ve added detail such as the lemons and biscuits, and make it look so appealing with the floral tray. The fruit pie is wonderful as the child can rearrange the ‘fruit toppings’, providing a chance to explore their own creativity in colour and shape patterns. There’s also the DIY belt, which contains a saw, hammer, spanner, folding ruler, and pair of gloves to really get them in the mood for imitating parents, workmen and characters on TV.
Eye catching new lines include the Muddy Lab, Candy Chic Big Cooker, Twist Kitchen. Though luxury items, the brand’s offering is still affordable particularly compared to like products on the market. The Muddy Lab, shown in the video below, is great for getting the kids outdoors, engaging with nature, learning about plants, making taking an interest in gardening and more. It has an inbuilt sink and is bound to provide real opportunities for development. The Candy Chic Big Cooker is the next step up from the established Macaron cooker, featuring some extras such as glitter, shelving and a microwave. The Twist Kitchen is due into stock soon and is sure every child’s dream! It is double sided but can also be opened out so that its easier for multiple kids to play at the same time and access from different sides. It features an up market colouring and floral print, and bursting with play activities and role play prompts.
Motor Skills
When it comes to motor skill development, almost every toy provides an opportunity for this in one way or another, but ‘Bolid Sailing Boat Circuit’, really stands out, having both push along truck with carriages and also a ‘pond’ from which to hook out the boats and place them back onto the carriages.
The WWF Ecosystem also offers this through its new BEAUITFUL balancing game – so clever in its concept of housing insects and leaves in its underside, with the animals on top, teaching nature. There’s also feeding the woodpecker with caterpillars game that involves kids tweezers and rolling the dice, and can help kids to interact together.
Don’t miss the Sardine fishing set which comes in a matching tin! The rod end and sardines have magnetic spots to help little ones practise their dexterity and learn to pick up the pieces with their rod.
Music
We have also added items following retailer request such as more music lines from the Confetti range including the harmonica, barbell, flute and tambourine. These can always be bundled up in store and upsold but provide the flexibility of selling individually too or perfect supply for use in playgroup and music classes. The gorgeous 17cm Pure Rainstick is mesmerising and additionally makes for a lovely baby gift.
Games & Puzzles
The iconic rainbow coloured drum, shape sorter by Janod is finally available wholsale in the UK. The design is very clever in that the lid is held together magnetically making it easy to open and refill. We have also added in the Shapes & Sounds Block Puzzle from the same ‘I Wood’ collection which includes a bell, kaleidoscope, sound effects, horn, rattle and mirror.
There’s so much awareness now of how important it is to get kids moving, so we have added a few toys to encourage the same. There are 2 skipping rope designs, the ‘egg and spoon’ race as well as child safe darts games.
One of the new puzzles, ‘Mini Kids’, is great in that it is suitable from 2 years and includes magnetic pieces of 40 animals to learn and place. However, our must have recommendation is the ‘Pond Picture’ Board which has 70 animal and plant species magnets! It also includes a double-sided educational poster with the names of the pieces so kids can take and interest and lean while playing.
Trade Supply
There are even more toys available online through our B2B portal for baby, nursery and toy products. As usual please keep a check on our new product arrivals page to keep up to date with what’s new and trending. Each brand page can also be sorted by ‘new arrivals’ as well as ‘best sellers’ (once logged in). Janod is our preferred wooden toys brand, and we are their exclusive UK wholesaler into independently run shops. We hold stock in the UK within our 20,000 sq ft unit so that we can provide you with a mix and match service and next day delivery service. Shop Now!