The long awaited Miracle Infusers are here! Following the success of the revolutionary, industry changing Miracle cup by Munchkin, the leading baby brand has now taken the item a step further by offering 2 variations. The first is to include a fruit infuser at the base of the cup which is a natural way to flavour the water, add nutrients and surely encourage interest and communication about fruits. It offers the same functionality and benefits of the standard Miracle cup including drinking from anywhere around the rim, is leak proof, supports oral development, is easy to clean with the additional flexibility of the on trend healthy element of the fruit basket. The infuser toddler cup has a capacity of 414ml, suitable from 18months and available in 4 fabulous colours (red, orange, green and yellow) and available to trade to purchase by block colour with a SRP of £12.99.
The second exciting variation of the toddler miracle cup is the adult miracle cup! Yes retailers can now test the product for themselves and have stock available for parents and more. The launch by Munchkin follows requests and market research highlighting the demand for the popular leak proof cup with easy drinking for on the go use by adults. The item is available in popular ‘grow up’ colours of white, black, raspberry and dark blue and has a capacity of 24Oz (approximately 681ml). These are all available for trade supply by block colour and have a competitive SRP of £12.99.
The weaning range by Munchkin, is must have for retailers within baby and pharmacy providing a range that is affordable while being driven by quality and innovation as well as aesthetically appealing with strong designs and colours. Data from GFK to Jul 2018 over a 2 year period support this showing the brand growing 8.7% within the total feeding market.
New in at Baby Brands Direct include the Munchkin Gentle Scoop Silicone Training Spoons 2Pk and Munchkin Stay Put Suction Plate. The former is a much improved edition of available silicone spoons on the market, which are often popular for their chew proof properties and being gentle on gums, but have a mouth guard that protects from the spoon going too far in and are a perfect size to encourage little ones to self-learn feeding. The 2 pack adds value and comes in a lovely purple and pink or blue and green which co-ordinates with the new Munchkin Splash range. The new suction plate compliments the suction bowls, and a great much asked for item, often lacking in feeding ranges by other major brands. It’s designed with 3 sections for separating out food types and assisting scooping. It comes as a single pack in co-ordinating colours to the rest of the new range in blue, green, pink and purple.
There are also an additional 2 superior products that retailers can add to their bath time offering. The white Munchkin Sit & Soak Tub with a blue padded foam back rest is comfy and designed to keep little ones in an upright position with its built in support bump. It’s also non slip, with an easy pull tab drain and its handle also works as a convenient storage hook for space saving when not in use. Munchkin bath toys are not to be missed! This spring newly added to the range is the Magnet Motors set which is suitable for use both in the bath and outside! It is a set of 2 magnetic cars that can be mixed and matched together, that float and roll! Perfect for little hands and have an anti-mould design that keep water out and safe for little ones!
As with all Munchkin products, the brand is available on an exclusive supply basis to independent stores from leading wholesaler Baby Brands Direct. Log in now to place your orders!