Munchkin is a multi-award winning, top performing baby and nursery brand and wholesaled exclusively in the UK by Baby Brands Direct.
The iconic, global brand, first came about when a Father and venture capitalist, Steve B. Dunn, established the company Munchkin in 1991, following the birth of his daughter Beau. He identified a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents and in doing so transformed mundane products into clever solutions. Key successes including the Munchkin miracle cups which have had such phenomenal sales impact that they increased the average cups value of the market.
This month new product arrivals at Baby Brands Direct for the independent trade include the vibrant splash range. This includes two pack plates, cups, bowls and divider plates. The non-slip base twin packs, come in either purple and pink or green and blue, in a design that is modern and contemporary appealing to young families and allows them to mix and match within the feeding range. Also available, and reflecting the fun personality of the brand, are the ‘smile n scoop’ training plates that have deep walls in a smiley face design to assist in scooping with the included ergonomically designed spoon. Finally, the new weighted flexi-straw cup helps little ones in that transition between cup and bottle with the weight ensuring the straw is at the right angle to draw liquid up.
The popularity of the scoop bath toy organiser has led to the introduction of a new model which has an evener keener price point and likely to scoop up even more sales for retailers. There is also the exciting re-launch of the magical auto firefly – a previous best seller within the Munchkin travel range. This item has convenience and functionality for parents (remote control and visibility of child while travelling) while the child enjoys lively songs and dancing lights behind the mirror! Parents can adjust the sound volume as per requirements too!
Brand new for independents to be able to purchase through Baby Brands Direct are the Munchkin safety gates! Previously only available in the Lindam brand there are 4 new gates to choose from in this popular brand. At entry price point are the ‘Easy Loc’ gates that are fitted with a U frame press fit, and have an easy push close feature, available in a choice of white or contemporary silver. The auto close fits in the same way i.e. drill free, and has an automatic close feature managed by gravity, and is the ideal option for wider openings and compatible with extensions to cover up to 117cm. Finally, a select option is the designer gate that integrates both metal and wood for a really modern look. It is also pressure fit, and has a push to lock function and serves openings of 76cm to 82cm.
Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and maintain their ethos firmly in designing clever products to make families’ lives easier and more exciting. Their successful approach has led to them being recognised with over 180 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute over 130 of its product lines to the independent U.K. sector. Login in to place your orders at the best prices with a multi award winning service or register now for a trade account!