Retailers can embrace demand for Paddington again this year with the book’s 60th anniversary falling this year and much public activity surrounding the licence to boost its popularity. The appointed plush manufacturer for Paddington bears has also stirred interest with the refresh of its classic bears and launch of collectors anniversary bears.
Firstly, retailers of Baby Brands Direct should note that Paddington with boots, PDB-TED04 part number PA1084 moves to RBD-TOY28 with part number PA1489. Paddington with boots and case, PDB-TED01 part number PA1102 moves to RBD-TOY29 with part number PA1490. The refresh launches of these 2 bears, which are the best-selling bears in the range bring with it enhanced looks and softer fabric and even closer representation of the bear and his colours.
‘A Bear Called Paddington’ was first published in 1958 and 2018 marks the 60th Anniversary of this great story. To commemorate this momentous occasion Rainbow Designs have created two special edition Paddington Bears inspired by Peggy Fortnum’s original illustrations and featuring special anniversary artwork.
Rainbow’s Commemorative Paddington Bear in 60th Anniversary Gift Box is a premium quality Paddington wearing his ‘real’ wellington boots, famous duffel coat and his well-travelled bush hat, beautifully presented in a special edition gift box with gold foil Anniversary logo.
Collectors and Paddington Bear enthusiasts can also celebrate this milestone with the new 28cm Cuddly Anniversary Paddington Bear with Scarf. This premium quality Paddington Bear plush sports a checked scarf and is cuddly enough to appeal to young Paddington fans and stylish enough to look the part on a collector’s shelf.
Anthony Temple, Managing Director of Rainbow Designs said, “We are, without a doubt, a nation of Paddington Bear-lovers and so we’re delighted to be launching these two stunning ranges in this landmark year – and giving retailers more of what their customers want.
To celebrate the 60th anniversary of the first Paddington book this year there has been lots of special events taking place and not limited to the UK. In January Great Western Railway named its new Intercity Express train after Paddington Bear author Michael Bond. In February an exhibition celebrating Paddington launched in Japan, hosting over 300 pieces of original Paddington artwork. In Spring Europa-Park launched the first-ever Paddington ice show in Germany ‘Paddington’s Marmalade Mission’. In October, Studiocanal, part of the Vivendi group and the producer of the highly-acclaimed movies Paddington and Paddington 2, will launch Paddington’s first Cine-Concert in London featuring the first film, accompanied by a live orchestra. A UK tour launches in April 2019, with 12 confirmed performances and in October and December we will see Paddington concerts taking place, supported with a story narration.
Paddington has also been chosen by UNICEF to become their champion for children’s rights around the world and will support a series of campaigns in 2018.
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