This week we are delighted to offer new arrivals from exclusively distributed UK products to the independent sector from manufacturer KidsII. Under the nursery giant’s umbrella sits a range of well known brands including Bright Starts, Baby Einstein, Ingenuity and Oball. These fantastic brands have been available at Baby Brands Direct at trade price, with volume discounts to account holders for some 8years now, with the design and functionality of its products at affordable prices securing its consistent demand.
Firstly we have additional Bright Starts door jumpers, an already popular category, especially following the recent significant reduction in its trade price, to now include addition Disney characters and more affordable non licensed option. The pink Minnie and orange Tigger door bouncers are joined by a blue and red themed Mickey Mouse door entertainer. This is great timing for this addition given the increased marketing activity and publicity surrounding the Mickey and Minnie Mouse 90th Anniversary this month (November). The baby range is also supported by a Mickey Mouse 360 Entertainer packed with activities for little ones from lights to peek-a-boo, to engage baby with interaction via their favourite clubhouse friends.
There are also new baby activity gyms, a category that Bright Starts is well respected for and includes a variety of types by functionality, price points and some Disney sparkle too! Firstly, there’s a gorgeous pretty in pink play mat, with tummy time support pillow and activity arches adorned with themed toys, a mobile and topped with Minnie’s iconic ears and bow! There’s more Disney related new babygear related to the recent Christopher Robbin movie blockbuster too. Retailers will surely be delighted to have supply of the Winnie the Pooh and Friends themed baby activity gym new at Baby Brands Direct. It comes with colourful activity balls, Eeyore and Tigger toys, the latter of which plays 20mins+ of music, and a Winnie the Pooh tummy time support pillow with matching playmat.
Practical, gorgeous and ideal for shoppers at this time of the year looking for special gifts for the nursery, the Artic Glow Activity gym is a must have. The gym offers little ones a ‘northern lights themed’ display of lights across a canopy affixed to one side of the gym. It’s theme is perfect for this season’s love of grey hues and Penguin characters, with its toys and colourway beautifully marrying the concept behind the luxurious activity gym to embrace the trend.
Stock of gorgeous new character shaped and designed baby tummy time playmats are also new in and available to trade in a choice of pink owl theme and neutral bear with taggies. Adjustable side viewing, tummy time pillow, mirrors and toys are just a few of the benefits these playmats offer. The neutral coloured bear has the additional advantage of tactile stimulation through the beautiful taggies stitched into it.
Supply of the Ingenuity brand is also back at Baby Brands Direct a sister brand of Bright Starts, Baby Einstein and Oball. The brand is best known for its sophisticated colourings and baby gear specialising in bouncers, rockers and swings. The brand is marketed as being ‘designed with Parenthood in Mind,’ The thoughtfully-designed products and features have the goal of making a big difference, such as through having battery-saving technology, machine-washable fabrics, and even smart phone connection, and those that give parents a few extra hands-free minutes.
The NEW Ingenuity range includes the popular and familiar brand style of the cradling bouncer fashioned in the Morrison print. Its many features includes removable toy bar, plush toys, vibrations and 7 melodies. The wholesale range also includes the Swing ‘n Go portable swing in the sophisticated Boutique styling of grey, creams and beige. This boasts 5 swing speeds, 8 melodies and 3 nature sounds, and Hybridrive technology that has weight sensing technology to maintain a consistent speed despite baby’s growing weight. In similar aesthetics, the rocking seat appeals to discerning parent, with 3 unique recline positions, vibrations, nature sounds, music and more. The top of the range cradling swing, a much sought after swing by the independent trade, has a stunning design, fashioned in the Everston design, in has 3 swing directions, 6 speeds, 8 melodies, 3 nature sounds, white noise, soothing vibrations, and 2 position recline.
Last but certainly not least the Oball brand adapts Disney to one of its most popular and iconic toys – the Go Cars, available in both the Toy Story and Winnie the Pooh theme. Each Disney creation is availble as a 2 pack set, with Toy Story including one Oball Go Car each in characters Buzz and Alien, and the Winnie the Pooh and friends including one Oball Go Car each in character Winnie and a Tigger. Hurry, to place your orders as this stock is likely to zoom out soon!
Baby Brands Direct is a long serving distributor of Bright Starts, Baby Einstein and Oball baby products to independent UK retailers. It offers trade price, volume discounts and a multi award winning service to approved account holders. Log in now to obtain supply for your store now, or apply for an account here.