Everyone’s favourite eucalyptus-chewing Koala is on trend this season with a variety of baby products featuring its likeness. The recent social media ‘Koala Challenge’ is perhaps an off spring of the increasing popularity of the marsupial in society. The cute Australian native is grey in colour which translates particularly well on nursery items as well as car travel lines, being both an on trend colour and providing great gender neutral options.
The manufacturer is well known for developing products that consider a product from 3 perspectives, those being the baby, the parent and the item. At Baby Brands Direct, Taf Toys particularly stands out in the in car activity toys category, almost exclusively producing items that consider the need of the parent to view their baby, the baby’s need to be engaged at different development stages and providing an item that is easy to affix – all in one item.
Within the Koala theme by Taf Toys, the in car play centre provides a rear facing in car entertainment centre with activity toys, mirror, teether and chime bell to keep baby occupied. It’s topped with a mirror that gives the driver a clear view of baby through the reflection in the car rear view mirror. It’s also easy to affix and overall helps to take stress out of car journey for both driver and baby.
Also new within this collection is the All Around Gym which has all the main qualities of a Taf Toys gym with the key difference being the included ‘Sensi Centre’. This item is cleverly designed to be position within different areas of the gyms arches to encourage baby’s motor skills as per its own pace of development. So for example, at stage 1 the gym can be hung to the overhead crossing of the arches for baby to look up at while lying on its back. In addition, the item has 2 sides (like their very popular double sided book) with a black and white printed side to help develop vision in the early days. The Sensi can also be positioned lower down to encourage head turning and vertically as a kick and play mat and eventually horizontally for tummy time play.
Small, but certainly not least is the cutest of rattles, featuring a Koala head with tangible ears, colourful beads within its clear ring and satin tags. This might be considered a simple item but it offers so much value through its auditory, visual and sensory stimulation. It also sits very well in store alongside the popular Taf Toys cheeky chick rattle.
The 2 in 1 tummy time pillow is unique in that the consumer benefits from receiving 2 pillows that can be used in conjunction with each other to tailor to the development stage of the baby. The smaller pillow gives more body support to encourage elbow placement whilst giving a view of the high contrast printed pillow, whilst the larger one can be used with the little one nested within it to give extra comfortable chest support whilst allowing free movement of the arms.
Lastly, our favourite product recommendation for trade is the tummy time book, designed to be free standing with flip pages, it has high contrast colours for early development and coloured pages with 3D activities including a teether in a play pocket for as baby grows.
Retailers can access stock of the new Taf Toys Koala range that has just arrived in the country, from leading wholesaler Baby Brands Direct. B2B account holders can purchase stock at the same trade price as buying directly from the manufacturer with the additional advantage of no minimum order quantities, transparent bulk discounts, special offers and a very quick dispatch service. Trade account holders can also download product CSV files and image zip files of the latest 200 new products at BBD as well as anything they have purchased from the resource centre. Log in here or apply for an account here.